Ensure achievement of primary and secondary targets, visibility and distribution expansion within the territory to achieve the business objectives.
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- Implement secondary schemes in the DMT/IMT Stores
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- Secondary tracking
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- Product detailing to retailers
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- Identify outlets based on off take performance.
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- Brand and SKU availability in DMT /IMT Stores
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- Merchandising of our products by self and through v-DECs
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- Implement merchandising offers provided by company
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- Implement activities, and Key accounts activities; Implement Launch plan for new products; Focus on Key brands
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- Achieving targets of sales growth activities
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- Successful implementation of launch plan
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- Organize and plan the market working for self and DS
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- Reduce v-DECs attrition
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- Improve market activities implementation
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- Furnish reports related to market workings and sales
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- Competitor's activity in the Hyper and CNC Stores
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- Competitor pricing monitor reports
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- Activity reports (like Demo Sampling Drives, Visibility drive, etc)
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- Submit reports as and when asked / planned
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- Timely submission of reports
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- Authentic market info.
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MAJOR CHALLENGES
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- Products are in premium segment hence pricing is an issue vis-à-vis local competitors
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- Sourcing of Distribution Salesman and handling v-DECs attrition
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- Delayed invoicing at Depot resulting in loss of sale due to stocks related, Cfa infrastructure related, invoicing process related, or dispatch related issues
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SKILLS AND KNOWLEDGE & Relevant and total years of Experience
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- Graduation
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- 10 + 2 with good experience
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- Min. 6 months for Sales Trainee level
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- Min 3 years for Up-to-date Sales officer
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- FMCG or related industries
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📌 Modern Trade sales officer (Tamil Nadu)
🏢 Sundrop Brands
📍 Tamil Nadu
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