Job Description

Job Description – Business/Strategy Director (Media Mainline)

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Designation: Business/Strategy Director

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Function: Media Strategy & Business Development

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Location: Mumbai

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Experience: 8–10 Years

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Qualification: MBA with specialization in Marketing

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Role Overview

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We are looking for a dynamic Business/Strategy Director with solid media strategy expertise and a strategic mindset to drive business growth. The ideal candidate should have experience in handling FMCG brands, developing integrated media solutions, leading client conversations, and driving current business pitches.

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The candidate will work closely with the leadership team on Recent Business Development (NBD) initiatives and will initially manage strategic client engagements including accounts such as L&T;, while also contributing towards acquiring new clients.

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Key Responsibilities

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Media Strategy & Planning

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- Develop integrated media strategies aligned with client business objectives and marketing goals.
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- Translate consumer insights, market trends, and brand challenges into effective media solutions.
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- Lead strategic thinking across campaigns, including media planning, channel selection, audience segmentation, and campaign effectiveness.
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- Provide data-driven recommendations to maximize ROI and business impact.
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- Stay updated on evolving media trends, digital platforms, and consumer behavior.
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New Business Development (NBD)

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- Drive new client acquisition through strategic pitch development and presentations.
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- Lead end-to-end media pitches, including:
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- Understanding client briefs
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- Developing communication and media strategies
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- Creating pitch narratives and presentations
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- Presenting solutions to senior client stakeholders
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- Identify new business opportunities within existing and emerging categories.
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- Collaborate with internal teams to develop differentiated media solutions.
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Client Management

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- Build and maintain solid relationships with key clients and stakeholders.
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- Act as a strategic partner to clients by understanding their business challenges and recommending effective media solutions.
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- Manage client expectations and ensure delivery excellence.
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- Support account growth through strategic interventions and innovative solutions.
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Desired Candidate Profile

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8–10 years of experience in media planning, strategy, account planning, or business development roles.

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Strong experience working with FMCG brands and understanding of category dynamics.

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Proven experience in media strategy development and new business pitches.

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Strong understanding of traditional and digital media platforms.

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Experience in handling large-scale integrated media campaigns.

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Ability to think strategically and articulate ideas effectively.

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Technical Skills

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- Hands-on experience with industry-standard media planning and research tools such as BARC, YUMI, IRS, TAM (where applicable), Comscore, Google Analytics, and other media measurement platforms.
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- Strong understanding of media metrics, audience insights, campaign measurement, and analytics.
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- Advanced proficiency in MS Office, especially:
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PowerPoint (strategy presentations and pitches)

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Excel (data analysis and reporting)

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Word

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Candidates from leading media agencies, integrated communication agencies, or brand strategy teams with experience in FMCG accounts and new business development will be preferred.

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Interested candidates share your CV at [email protected]

📌 Media Strategist/ Director (Mainline) (Mumbai)
🏢 R K SWAMY MEDIA GROUP
📍 Mumbai