Job Description

Manager–Presales

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Department: B2B Sales

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Reports To: SVP Business development

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Location: Pune (On-site)

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Working Days: 6 days a week

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Work Mode: Work from Office (WFO)

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Who Are We?

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Founded in 2015 and headquartered in Pune, Frido is a leading ergonomic comfort and wellness

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brand dedicated to helping people walk, sit, and sleep better. Starting with mobility aids, Frido

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has evolved into a holistic comfort brand offering footwear, cushions, pillows, and ergonomic

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accessories designed to enhance everyday well-being. With innovation at its core, Frido blends

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science, design, and technology to create products that bring comfort to every step and moment

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of life.

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Our Vision

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Redefining Comfort for Modern Living

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What We Offer

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* Ergonomic Footwear & Insoles – Designed to reduce foot strain and improve posture

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* Cushions & Backrests – For enhanced sitting comfort at work or home

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* Sleep & Rest Products – Including orthopedic pillows and supportive accessories

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* Mobility Aids – Wheelchairs and assistive devices promoting independence and comfort

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* Experiential Retail & Custom Comfort Solutions – Foot-scanning, posture analysis, and

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personalized product recommendations

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Role Overview

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The Manager – Presales will be responsible for driving outbound lead generation initiatives and

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building a strong sales pipeline through strategic prospecting and targeted email marketing

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campaigns. This role will focus on identifying potential customers, executing personalized

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outreach using Apollo.io, qualifying leads, and scheduling meetings for the Sales team. The ideal

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candidate should have prior experience in the SaaS industry and possess a strong understanding of

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B2B sales, lead generation, and marketing automation tools.

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Key Responsibilities

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* Develop and execute outbound lead generation strategies to build a consistent and high-quality sales pipeline.

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* Research and identify prospective B2B customers across target industries and market

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segments.

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* Plan, execute, and optimize email marketing campaigns using Apollo.io and other sales

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engagement tools.

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* Create personalized email sequences and outreach campaigns to improve engagement,

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response rates, and conversions.

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* Qualify inbound and outbound leads based on predefined criteria and business requirements.

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* Engage with prospects through email, LinkedIn, and other outbound channels to generate

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business opportunities.

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* Schedule qualified meetings and product demonstrations for the Sales team.

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* Maintain accurate prospect and lead information in the CRM, ensuring data integrity and

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regular updates.

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* Monitor and analyze campaign performance metrics such as open rates, response rates,

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meeting conversion rates, and pipeline contribution.

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* Collaborate closely with the Sales and Marketing teams to align outreach strategies and

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achieve business objectives.

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* Conduct market research to identify target accounts, key decision-makers, and emerging

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business opportunities.

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* Build and manage a healthy pipeline of qualified leads to consistently achieve monthly and

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quarterly targets.

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* Prepare regular reports on lead generation activities, campaign performance, and conversion

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metrics

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* Stay updated on industry trends, competitor activities, and customer challenges to enhance

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prospecting effectiveness.

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* Continuously optimize outreach strategies, messaging, and campaign workflows to improve

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lead quality and conversion rates.

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Experience & Qualifications

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* Bachelor's degree in business administration, Marketing, Engineering, or a related field. An

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MBA in Sales or Marketing is preferred.

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* 3–6 years of experience in Presales, Lead Generation, Business Development, or Email

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Marketing.

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* Mandatory experience working in the SaaS industry.

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* Hands-on experience with Apollo.io for lead generation, email marketing, and outbound

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campaign management.

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* Experience using CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar.

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* Strong understanding of the B2B sales lifecycle, outbound prospecting, and lead qualification.

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* Proven experience in planning and executing email marketing campaigns with measurable

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results.

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* Excellent written and verbal communication, presentation, and stakeholder management

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skills.

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* Robust analytical, organizational, and problem-solving abilities with a target-driven mindset.

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Interested candidates can share their updated resume at: [email protected]

📌 Presales Manager (Pune)
🏢 Frido
📍 Pune