Role Overview An SEO Analyst is responsible for improving a website’s visibility and organic search performance across search engines such as Google. The role involves analyzing search trends, identifying optimization opportunities, monitoring website performance, and implementing SEO strategies that increase organic traffic, rankings, and conversions.

Key Responsibilities

- Conduct keyword research and identify high-value search opportunities.

- Perform on-page SEO optimization, including titles, meta descriptions, headings, URLs, internal linking, and content structure.

- Conduct technical SEO audits to identify issues affecting crawling, indexing, site speed, mobile usability, and website performance.

- Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.

- Analyze Google Search Console and Google Analytics data to identify trends and performance opportunities.

- Develop SEO recommendations based on competitor and industry analysis.

- Work with content, development, and marketing teams to implement SEO improvements.

- Identify and resolve technical and on-page SEO issues.

- Monitor backlinks and support off-page SEO and link-building strategies.

- Prepare regular SEO performance reports and communicate insights to stakeholders.

- Stay updated on search engine algorithm changes,



SEO best practices, and industry trends.

- Continuously test and optimize SEO strategies to improve organic visibility and website performance.

Required Skills

- Strong understanding of SEO principles and search engine algorithms.

- Experience with keyword research, on-page SEO, technical SEO, and competitor analysis.

- Knowledge of tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar SEO platforms.

- Basic understanding of HTML, website structure, and technical SEO concepts.

- Strong analytical and problem-solving skills.

- Ability to interpret SEO data and turn insights into actionable recommendations.

- Good written and verbal communication skills.

Preferred Qualifications

- Degree or diploma in Marketing, Digital Marketing, Communications, Business, or a related field.

- Experience working with content management systems such as WordPress.

- Knowledge of Google Tag Manager, Looker Studio, or other analytics/reporting tools.

- Understanding of local SEO, e-commerce SEO, and content optimization.

Pay: ₹10,692.61 - ₹39,908.70 per month

Advantages

- Life insurance

- Paid sick time

- Provident Fund

Work Location: In person

📌 Sr. SEO Analyst (Nagercoil)
🏢 Wibits Web Solutions
📍 Nagercoil