The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Core responsibilities
▪ Leads strategy, performance and account management on all key digital channels
(Search, Social, Programmatic etc) for a variety of clients.
▪ Be responsible for full client management process from enabling acquisition and onboarding, to day-to-day Digital Ad Operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
▪ Manage a team of 10-15 people reporting into you and be responsible for Team
Growth and planning personal development programs for subordinates.
▪ Own, manage and grow digital channel strategies for a client portfolio of 8-10
accounts.
▪ Work with leadership to modify strategic plans to provide expert advice, strategic thinking and guidance to client on all digital campaigns and delivery.
▪ Understand and stay current on industry trends,
competitive landscape and internal product development efforts.
Qualifications
▪ A tech Graduate/MBA with an experience of 4- 6 years in Search Engine Marketing
(SEM)/Paid Search (PPC) & Paid Social Strategy
▪ Have hands on knowledge of Facebook Business Manager, Google Analytics,
Google Adwords and experience in planning and managing the advertising spends with clients over last 5 years.
▪ Have team handling experience for at least 1-2 years.