Job Description

ABD Maestro Private Limited is shaping the future of luxury & super-premium spirits in India and we’re looking for people who can turn excellent brands into unforgettable experiences.

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Backed by Allied Blenders and Distillers Ltd. and co-created with Ranveer Singh, our portfolio is bold, premium, and built for today’s India.

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Purpose of the role:

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The Manager Special Accounts – On Premise will be responsible for driving sales and brand presence in high end bars,restaurants, starred hotels, and other high-profile on-premise venues. This role involves developing and executing sales strategies, building strong relationships with key stakeholders, and ensuring that the brand is well-represented in all

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identified on-premise locations. The ideal candidate should have a deep understanding of the alcobev industry, excellent negotiation skills and have a passion for creating memorable experiences for consumers.

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Detailed Responsibility:

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1. Account Management:
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- Build and maintain strong relationships with key on-premise accounts, including high end bars, restaurants, hotels, Starred Properties and other high-profile clubs & event venues.
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- Regularly visit on-premise accounts to ensure brand visibility, product availability, and compliance with promotional standards.
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- Focus on the width of distribution and expand the presence of the brand in the on-premise channel.
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2 . Sales Strategy & Execution:

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- In consultation with Head – On Premise, develop and execute sales strategies tailored to the on-premise channel, with a focus on driving volume and market share.
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- Collaborate with the sales and marketing teams to create and implement promotional programs that enhance brand awareness and drive sales.
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- Monitor sales performance against targets and in consultation with the Head – On Premise adjust strategies as needed to achieve objectives.
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3. Brand Activation:

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- Plan and execute brand activation events and promotions at identified on-premise locations to engage consumers and drive trial and conversion.
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- Ensure that all on-premise activations are aligned with the brand‘s identity and marketing objectives.
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- Work with the marketing team to develop point-of-sale materials, menus, and other collateral to support brand presence.
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4.Training & Education:

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- Train and educate on-premise staff (e.g., bartenders, servers, managers) on the brand‘s products, key selling points, and proper serving techniques.
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- Provide ongoing support and training to ensure that staff can effectively promote the brand to consumers.
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5. Market Intelligence:

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- Stay informed about industry trends, competitor activities, and changes in consumer preferences within the on-premise channel.
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- Provide regular feedback and insights to the sales and marketing teams to inform future strategies and initiatives.
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6. Reporting & Analysis:

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- Prepare and submit monthly reports on sales performance, market conditions, and account activities.
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- Analyse sales data to identify trends, opportunities, and areas for improvement.
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7. Others:

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- Willingness to travel frequently to visit accounts, attend events which would also include working late evenings.
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- Passion for the alcohol beverage industry and a strong understanding of brand marketing.
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Experience:

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- 5-10 years of experience.
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- Experience in Key Accounts/ Institutionalized Sales in alcohol beverage industry will be preferred.
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- Experience in F&B;, hospitality, especially in bartending, event management preferred.
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- Minimum of 3-5 years of experience in sales or account management within the alcobev industry, specifically in the on-premise channel.
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Educational Qualification:

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- Bachelor’s degree in Business, Marketing, Hospitality, or a related field.
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- Proven track record of meeting or exceeding sales targets.
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- MBA preferred.
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📌 Manager - Special Accounts (Hyderabad)
🏢 ABD Maestro
📍 Hyderabad