Job Description

JOB DESCRIPTION: COMMUNITY MANAGER -UPES

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Location – UPES Dehradun

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About the Role

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UPES is looking for a passionate and execution-driven Community Manager to lead the University's flagship student leadership and advocacy program. This role will be responsible for building, nurturing, and scaling a high-performing community of 200+ student ambassadors.

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The ideal candidate is equal parts community builder, project manager, and content strategist, with the ability to inspire students while driving measurable business outcomes.

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Key Responsibilities :

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Community Management

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- Build, onboard, and manage a community of 200–300 student ambassadors across all 7 schools.
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- Foster high engagement through regular communication, mentorship, recognition programs, and community initiatives.
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- Plan and execute training sessions on brand advocacy, storytelling, content creation, and digital engagement.
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- Build a culture of ownership, collaboration, and healthy competition within the ambassador community.
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Program Execution

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- Drive flawless execution of the program calendar, campaigns, events, challenges, and activations.
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- Coordinate with Admissions, Student Affairs, and Schools to ensure timely delivery of initiatives.
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- Ensure ambassadors actively represent UPES across campus events, social platforms, student communities, and admission cycles.
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Content & Brand Advocacy

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- Develop content briefs, campaign ideas, and storytelling frameworks for ambassadors.
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- Guide students in creating high-quality, platform content including Reels, Instagram Stories, campus diaries, testimonials,



and event coverage.
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- Encourage authentic conversations across platforms such as Instagram, LinkedIn, Reddit, and student forums to strengthen the UPES brand.
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Performance & Analytics

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- Define success metrics and KPIs for the community, including:
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- Active ambassador participation
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- Content output and quality
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- Engagement rates
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- Campaign participation
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- Referral and lead generation
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- Brand advocacy and sentiment
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- Build dashboards to track performance and provide actionable insights.
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- Continuously optimise the program based on data and feedback.
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Desired Skills & Competencies

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- Exceptional execution and project management skills.
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- Robust ability to define, monitor, and improve performance metrics.
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- High inclination towards content creation, storytelling, and social media trends.
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- Excellent communication and stakeholder management skills.
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- Experience in building and managing large communities.
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- Strong organisational skills with the ability to manage multiple campaigns simultaneously.
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- Analytical mindset with proficiency in reporting and performance tracking.
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- Ability to motivate, mentor, and influence young student communities.
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Preferred Experience

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- At least 7+ years of experience in Community Management, Brand Marketing, Student Engagement, Creator Management, or Social Media.
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- Experience managing ambassador, creator, influencer, or campus engagement programs is highly preferred.
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- Prior experience in higher education, startups, consumer brands, or creator ecosystems is an advantage.
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📌 Community Manager (India)
🏢 GUS Global Services India
📍 India