Job Description

Product Sales Specialist – Airtel IQ CPaaS Communication Portfolio

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Role Purpose

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The Product Sales Specialist will act as a regional growth driver for the Airtel IQ Communication portfolio, covering Cloud Telephony, UCaaS, CCaaS, Omnichannel Messaging, WhatsApp Business, RCS and Spam based AI solutions.

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This role is designed for a proactive sales enabler who can go beyond regular account management and actively create demand, build a strong opportunity funnel, engage customers consultatively, and convert communication-led business requirements into revenue opportunities.

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The incumbent will work closely with enterprise sales teams, product teams, technical teams and customer stakeholders to position Airtel IQ solutions effectively and drive adoption across existing and new accounts.

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Key Responsibilities

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1. Sales Growth and Funnel Development

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- Build and execute regional sales plans for the Airtel IQ CPaaS and communication solutions portfolio.
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- Identify new business opportunities across existing accounts, prospective customers and Sales team-led opportunities.
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- Drive active funnel creation by initiating customer conversations, qualifying opportunities and progressing them through the sales lifecycle.
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- Focus on portfolio penetration across Cloud Telephony, UCaaS, CCaaS, WhatsApp Business, IVR, RCS and SPAM AI based solutions.
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- Work with sales teams to identify whitespace within accounts and convert those gaps into revenue-generating opportunities.
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- Own opportunity movement from lead stage to demonstration, proposal, commercial closure and customer onboarding.
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2. Customer Engagement and Solution Positioning

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- Engage with CXOs, IT heads,



business users and decision-makers to understand customer communication challenges and business goals.
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- Translate technical capabilities into business outcomes such as improved customer engagement, better reachability, automation, compliance, productivity and customer experience.
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- Conduct customer presentations, product walkthroughs, technical discussions and solution demonstrations.
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- Position Airtel IQ as a converged communication platform that can support voice, messaging, collaboration and customer interaction use cases.
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- Customize solution narratives based on customer segment, industry vertical and business requirement.
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3. Pre-Sales and Proposal Support

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- Collaborate with product, solution, technical, Customer Experience and commercial teams to design suitable customer solutions.
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- Support the creation of value propositions, solution documents, proposals, RFP/RFI responses and bid submissions.
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- Ensure proposals clearly highlight Airtel’s solution strengths, service capabilities, differentiation and customer value.
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- Assist sales teams in handling technical queries, commercial discussions and customer objections.
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- Provide inputs for use-case based solutioning across IVR, Cloud Telephony, UCaaS, CCaaS, WhatsApp, RCS and CPaaS APIs, Business name display and network API.
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4. Ecosystem Enablement

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- Work closely with internal sales teams to drive joint sales motions.
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- Enable sales teams with product messaging, pitch decks, use cases, objection handling and technical understanding.
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- Coordinate with cross-functional teams to ensure all stakeholders are aligned on solution positioning and customer requirements.
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- Build Sales team confidence through regular engagement, training, opportunity reviews and deal support.
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- Drive accountability across sales teams to ensure timely opportunity progression.
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5. Market Intelligence and Business Planning

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- Track market trends, customer buying behavior, competitor offerings and emerging technologies in the CPaaS, UCaaS, CCaaS and OTT communication space.
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- Identify growth opportunities based on industry trends, customer demand and regional market potential.
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- Share market insights, customer feedback and competitive observations with product and business teams.
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- Support business planning through regular funnel reviews, sales forecasts, chance tracking and performance reporting.
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- Recommend initiatives to improve customer adoption, solution relevance and revenue growth.
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6. Customer Success and Revenue Expansion

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- Ensure smooth transition from sales closure to delivery and customer adoption by coordinating with relevant internal teams.
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- Support account teams in increasing wallet share across assigned accounts and domains.
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- Identify upsell and cross-sell opportunities based on customer usage, business expansion and communication needs.
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- Maintain strong customer relationships to support long-term account growth and retention.
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- Contribute to sustained adoption of Airtel IQ services across targeted customer segments.
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📌 Product Sales Specialist(CPaaS) (Mumbai)
🏢 Airtel
📍 Mumbai