Location: Bangalore | Experience: 1-2 years in Digital Marketing.
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Media Agency experience required.
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Job Title: Brand Planning Manager / Brand Planner
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Role Overview
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We are seeking a Brand Planner with 2–4 years of experience in branding-focused media and campaign planning. The ideal candidate will have a strong strategic mindset, hands-on experience in campaign execution, and the ability to manage client relationships while leading a small team. This role requires expertise in digital branding platforms, audience planning, and storytelling to create impactful brand campaigns.
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Key Responsibilities
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- Develop and execute branding strategies aligned with client objectives and business goals.
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- Create comprehensive media and campaign plans across digital platforms.
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- Lead end-to-end campaign planning, execution, optimization, and performance monitoring.
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- Recommend the right audience profiles, targeting strategies, and media mix based on client requirements.
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- Collaborate with internal teams and external partners to ensure seamless campaign delivery.
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- Build compelling campaign narratives and presentations that effectively communicate strategy and recommendations.
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- Manage and mentor a team of 4–8 members, ensuring high-quality execution and professional development.
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- Maintain solid relationships with clients,
providing strategic guidance and regular performance updates.
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- Work closely with third-party publishers and partners to identify branding opportunities and optimize campaign outcomes.
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- Analyze campaign results and provide actionable insights for future planning and optimization.
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Required Skills & Qualifications
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- 2–4 years of experience in branding, media planning, or digital brand strategy roles.
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- Strong experience in brand campaign planning and execution.
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- Proficiency in Google Marketing Platform, including DV360, and Meta advertising platforms.
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- Solid understanding of digital advertising ecosystems and third-party publishers.
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- Ability to identify and recommend audience segments and targeting approaches based on client objectives.
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- Strong strategic thinking and storytelling capabilities.
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- Excellent client management and stakeholder communication skills.
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- Experience managing or leading teams of 4–8 members.
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- Robust analytical, presentation, and problem-solving skills.
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Preferred Qualifications
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- Agency experience in branding and digital media planning.
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- Experience managing multi-channel branding campaigns.
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- Knowledge of campaign measurement, audience insights, and optimization methodologies.
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- Ability to translate data and consumer insights into actionable brand strategies.
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