Job Title: Sales Manager – Sourcing & Channel Sales

Company: The House of Abhinandan Lodha (HOABL)

Location: [Location]

Experience: 2–5 Years

Function: Sales

About the Role

We are looking for a dynamic and target-oriented Sales Manager – Sourcing & Channel Sales to drive business growth through channel partners, brokers, referral networks, and other sourcing channels.

The role will be responsible for building and managing strong channel relationships, generating qualified business opportunities, onboarding and activating new partners, and driving revenue through an effective sourcing strategy. The ideal candidate should have strong relationship-building skills, a good understanding of the real estate sales ecosystem, and a proven ability to deliver against business targets.

Key Responsibilities

- Develop and manage strong relationships with channel partners, brokers, referral networks, and other external sales partners.
- Generate qualified leads and business opportunities through channel partners and other sourcing channels.
- Identify, onboard, and activate new channel partners to expand the sourcing network and increase business opportunities.
- Conduct regular meetings with channel partners to understand their requirements, share project updates, and drive engagement.
- Provide partners with relevant product/project knowledge, sales support, and training to improve conversion.
- Drive channel partners to achieve defined sales and revenue targets.
- Coordinate effectively with internal sales teams to ensure seamless lead management, follow-ups, and closures.
- Monitor channel partner performance and identify opportunities to improve productivity and business contribution.
- Develop strong market intelligence on competitor projects, pricing, customer preferences, market trends, and emerging opportunities.
- Support sales planning, forecasting, and business development through effective sourcing strategies.
- Build long-term partner relationships to encourage repeat business and sustained revenue contribution.
- Track sourcing metrics, lead movement, conversions, and revenue performance through regular MIS and sales reports.
- Ensure adherence to company processes, policies, and compliance requirements across channel sales activities.

Key Skills & Competencies
- Strong channel sales and partner management skills.
- Excellent relationship-building and networking abilities.
- Proven experience in lead generation and business development.
- Good understanding of the sales funnel, lead conversion, and customer acquisition.
- Strong communication, presentation, negotiation, and influencing skills.
- Ability to identify and develop new business opportunities.
- Strong target orientation with a high sense of ownership and accountability.
- Ability to work in a fast-paced, high-growth environment.
- Strong market understanding and commercial acumen.
- Good analytical and reporting skills.

Qualification & Experience
- Graduate in any discipline.
- MBA/PGDM in Sales, Marketing, or a related field will be preferred.
- 2–5 years of experience in Channel Sales, Real Estate Sales, Business Development, Luxury Sales, or related sectors.
- Prior experience in managing channel partners, brokers, referral networks, or external sales teams will be preferred.
- Experience in premium/luxury real estate or high-value sales will be an added advantage.

About The House of Abhinandan Lodha (HOABL) The House of Abhinandan Lodha (HOABL) is one of India's fastest-growing consumer real estate companies, founded in 2020 with a vision to transform the way Indians invest in, own, and experience real estate.

HOABL began by addressing one of the country's largest yet highly unorganized asset classes—land ownership. Traditionally characterized by fragmented markets, limited transparency, and operational complexity, land ownership presented significant challenges for customers. HOABL set out to transform this experience by building a branded land development platform focused on legal transparency, infrastructure-led development, technology-enabled customer experiences, and institutional-grade execution.

Over the years, HOABL has reimagined land as a modern investment and lifestyle product, making ownership more accessible, transparent, and rewarding for customers across India.

Our Business VerticalsBranded Land





HOABL's flagship business focuses on creating master-planned plotted developments across strategic locations in India. These projects offer customers legally clear land parcels supported by infrastructure, amenities, and build-assist services, creating a seamless ownership experience.

Growth Housing

HOABL has expanded into affordable and aspirational housing solutions to address India's growing demand for quality homes. This business focuses on first-time homebuyers and rapidly growing urban markets.

Luxury Villas The luxury villa business caters to affluent customers seeking premium lifestyle experiences and legacy assets. These thoughtfully designed, low-density developments combine exclusivity, lifestyle, and long-term value.

MIROS Hospitality

MIROS is HOABL's hospitality platform, focused on developing boutique hotels, resorts, and experiential destinations across India. The vertical complements HOABL's real estate ecosystem while creating recurring revenue opportunities and enhancing destination attractiveness.

A Technology-Driven Business Model

HOABL continues to leverage digital-first processes, technology-enabled customer engagement, and AI-driven sales journeys to transform the way real estate is marketed, sold, and serviced at scale.

Our customer-centric approach is built around transparency, convenience, speed, and trust—principles that continue to shape the HOABL experience.

Why Join HOABL?

At HOABL, you will have the opportunity to work in a high-growth, entrepreneurial environment that values performance, ownership, innovation, and customer-centricity.

You will work alongside talented professionals from diverse backgrounds and contribute to building category-defining businesses in India's evolving real estate and lifestyle ecosystem.

As HOABL continues to expand across India, the organisation offers significant opportunities for career growth, learning, professional development, and leadership exposure while being part of the transformation of India's real estate landscape.

We are looking for a dynamic and target-oriented Sales Manager – Sourcing & Channel Sales to drive business growth through channel partners, brokers, referral networks, and other sourcing channels.

The role will be responsible for building and managing strong channel relationships, generating qualified business opportunities, onboarding and activating new partners, and driving revenue through an effective sourcing strategy. The ideal candidate should have robust relationship-building skills, a good understanding of the real estate sales ecosystem, and a proven ability to deliver against business targets.

Key Responsibilities

- Develop and manage strong relationships with channel partners, brokers, referral networks, and other external sales partners.
- Generate qualified leads and business opportunities through channel partners and other sourcing channels.
- Identify, onboard, and activate new channel partners to expand the sourcing network and increase business opportunities.
- Conduct regular meetings with channel partners to understand their requirements, share project updates, and drive engagement.
- Provide partners with relevant product/project knowledge, sales support, and training to improve conversion.
- Drive channel partners to achieve defined sales and revenue targets.
- Coordinate effectively with internal sales teams to ensure seamless lead management, follow-ups, and closures.
- Monitor channel partner performance and identify opportunities to improve productivity and business contribution.
- Develop strong market intelligence on competitor projects, pricing, customer preferences, market trends, and emerging opportunities.
- Support sales planning, forecasting, and business development through effective sourcing strategies.
- Build long-term partner relationships to encourage repeat business and sustained revenue contribution.
- Track sourcing metrics, lead movement, conversions,



and revenue performance through regular MIS and sales reports.
- Ensure adherence to company processes, policies, and compliance requirements across channel sales activities.

Key Skills & Competencies

- Strong channel sales and partner management skills.
- Excellent relationship-building and networking abilities.
- Proven experience in lead generation and business development.
- Valuable understanding of the sales funnel, lead conversion, and customer acquisition.
- Strong communication, presentation, negotiation, and influencing skills.
- Ability to identify and develop new business opportunities.
- Strong target orientation with a high sense of ownership and accountability.
- Ability to work in a fast-paced, high-growth environment.
- Strong market understanding and commercial acumen.
- Good analytical and reporting skills.

Qualification & Experience

- Graduate in any discipline.
- MBA/PGDM in Sales, Marketing, or a related field will be preferred.
- 2–5 years of experience in Channel Sales, Real Estate Sales, Business Development, Luxury Sales, or related sectors.
- Prior experience in managing channel partners, brokers, referral networks, or external sales teams will be preferred.
- Experience in premium/luxury real estate or high-value sales will be an added advantage.

About The House of Abhinandan Lodha (HOABL) The House of Abhinandan Lodha (HOABL) is one of India's fastest-growing consumer real estate companies, founded in 2020 with a vision to transform the way Indians invest in, own, and experience real estate.

HOABL began by addressing one of the country's largest yet highly unorganized asset classes—land ownership. Traditionally characterized by fragmented markets, limited transparency, and operational complexity, land ownership presented significant challenges for customers. HOABL set out to transform this experience by building a branded land development platform focused on legal transparency, infrastructure-led development, technology-enabled customer experiences, and institutional-grade execution.

Over the years, HOABL has reimagined land as a modern investment and lifestyle product, making ownership more accessible, transparent, and rewarding for customers across India.

Our Business Verticals

Branded Land

HOABL's flagship business focuses on creating master-planned plotted developments across strategic locations in India. These projects offer customers legally clear land parcels supported by infrastructure, amenities, and build-assist services, creating a seamless ownership experience.

Growth Housing

HOABL has expanded into affordable and aspirational housing solutions to address India's growing demand for quality homes. This business focuses on first-time homebuyers and rapidly growing urban markets.

Luxury Villas The luxury villa business caters to affluent customers seeking premium lifestyle experiences and legacy assets. These thoughtfully designed, low-density developments combine exclusivity, lifestyle, and long-term value.

MIROS Hospitality

MIROS is HOABL's hospitality platform, focused on developing boutique hotels, resorts, and experiential destinations across India. The vertical complements HOABL's real estate ecosystem while creating recurring revenue opportunities and enhancing destination attractiveness.

A Technology-Driven Business Model

HOABL continues to leverage digital-first processes, technology-enabled customer engagement, and AI-driven sales journeys to transform the way real estate is marketed, sold, and serviced at scale.

Our customer-centric approach is built around transparency, convenience, speed, and trust—principles that continue to shape the HOABL experience.

Why Join HOABL?

At HOABL, you will have the opportunity to work in a high-growth, entrepreneurial environment that values performance, ownership, innovation, and customer-centricity.

You will work alongside talented professionals from diverse backgrounds and contribute to building category-defining businesses in India's evolving real estate and lifestyle ecosystem.

As HOABL continues to expand across India, the organisation offers significant opportunities for career growth, learning, professional development, and leadership exposure while being part of the transformation of India's real estate landscape.

Pay: ₹700,000.00 - ₹1,200,000.00 per year

Work Location: In person

📌 Sourcing Manager (Delhi)
🏢 The House of Abhinandan Lodha
📍 Delhi