Job Description

About the Role

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Big Marketing is looking for a creative and performance-driven Meta Ads Executive to join our digital marketing team. The ideal candidate should have hands-on experience in planning, managing, and optimizing Facebook and Instagram advertising campaigns to generate quality leads, increase conversions, and maximize ROI.

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Key Responsibilities

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- Create, launch, and manage Meta (Facebook & Instagram) ad campaigns.
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- Monitor campaign performance and optimize for better results.
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- Conduct audience research, targeting, and retargeting.
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- Manage campaign budgets and track ad spend.
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- Perform A/B testing for creatives, audiences, and ad copy.
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- Coordinate with the design and content teams for ad creatives.
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- Analyze campaign performance and prepare regular reports.
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- Stay updated with Meta Ads policies and platform updates.
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- Work towards achieving lead generation and conversion goals.
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Required Qualifications

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- Bachelor's degree in Marketing, Business, or a related field.
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- 1–3 years of experience in Meta Ads management.
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- Robust understanding of Facebook Ads Manager and Meta Business Suite.
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- Experience with pixel setup, conversion tracking, and remarketing.
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- Good analytical and reporting skills.
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- Basic knowledge of Microsoft Excel or Google Sheets.
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Preferred Skills

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- Facebook & Instagram Advertising
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- Audience Targeting & Retargeting
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- Campaign Optimization
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- Lead Generation
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- A/B Testing
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- Meta Pixel & Conversion API
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- Budget Management
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- Performance Analysis
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What We Offer

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- Performance-based incentives.
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- Career growth opportunities.
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- Collaborative and creative work environment.
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- Opportunity to work on diverse client campaigns.
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- Continuous learning and skill development.
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How to Apply

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Interested candidates can send their updated resume to:

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Email: [email protected]

📌 Meta Ads Executive (Gurugram)
🏢 Chirag Taneja
📍 Gurugram