Company Description Erotissch is a homegrown lingerie and loungewear brand founded in 2019 by Aayushi Agarwal and Anushka Agarwal, graduates of NIFT and Pearl Academy, whose work has been recognized with a best project award. The brand focuses on empowering individuals by offering designs that celebrate femininity, confidence, and comfort.

Erotissch creates bed-to-loungewear collections using sustainable fabrics, including scarlet silks, premium laces from Thailand, and carefully sourced cotton from India and Europe. Each piece is thoughtfully crafted, with colors and materials chosen to reflect different moods and moments. The team values an inclusive culture that embraces all body types, sizes, and backgrounds, while maintaining a supportive, nature-conscious workplace environment.

Role Description The Social Media Manager will be responsible for managing Erotissch’s social media presence across key platforms, ensuring that the brand’s voice and visual identity are consistent and engaging. This full time hybrid role is based in New Delhi, with flexibility for some work-from-home days. Day-to-day tasks include planning and executing social media campaigns, creating and scheduling posts, optimizing content for reach and engagement, and monitoring performance metrics.

The Social Media

Manager will collaborate with design, marketing,



and content teams to develop storytelling concepts, manage community interactions, respond to messages and comments, and identify opportunities to grow the audience. The role also involves staying current with trends in fashion, lingerie, and digital marketing to propose fresh ideas that align with Erotissch’s inclusive and empowering ethos.

Qualifications

- Strong social media marketing skills, including campaign planning and platform management.
- Experience with social media optimization (SMO) and analytics tools to track and improve performance.
- Content strategy and writing abilities to craft clear, compelling, and brand-aligned narratives.
- Excellent communication skills for engaging with the online community and collaborating with internal teams.
- Understanding of fashion, lifestyle, or lingerie brands, with an eye for aesthetics and visual storytelling.
- Ability to work in a hybrid setup in New Delhi, manage deadlines, and handle multiple projects simultaneously.
- Familiarity with basic design tools (e.g., Canva, Adobe Spark) and short-form video content creation is an advantage.
- Bachelor’s degree in Marketing, Communications, Fashion, or a related field, or equivalent relevant experience.
- Commitment to inclusivity, body positivity, and sustainable brand values.

📌 Social Media Manager (New Delhi)
🏢 Erotissch
📍 New Delhi