Company Description AOBA is a lifestyle brand that celebrates bold self-expression and adventure through vibrant, colorful designs. The brand focuses on creating clothing that encourages individuals to explore, transform, and express their unique stories.

Every piece is crafted to evoke a sense of wonder and personal discovery, inviting wearers to find the magic in everyday life. AOBA offers an imaginative, experience-driven approach to fashion, appealing to those who view style as an extension of their adventurous spirit.

Role Description The Social Media Manager is a full-time, hybrid role based in New Delhi, with flexibility for some work-from-home days. This role involves planning, creating, and publishing engaging content across AOBA’s social media channels to reflect the brand’s adventurous and expressive identity.

The Social Media

Manager will manage daily posting schedules, monitor and respond to audience interactions, and analyze performance metrics to optimize reach and engagement.

Responsibilities include developing social media campaigns, collaborating with design and marketing teams, coordinating influencer and partnership activities, and ensuring consistent brand voice across platforms.



The role also requires staying updated on social media trends and recommending new formats or channels that align with AOBA’s brand.

Qualifications

- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to grow and engage AOBA’s online communities.
- Candidates should possess effective Communication and Writing skills to craft transparent, compelling, and brand-aligned messages.
- Candidates should possess Content Strategy skills to plan, structure, and calendar social media content that supports marketing and brand objectives.
- Experience using major social platforms (e.g., Instagram, Facebook, TikTok, YouTube) and social media management tools is beneficial.
- Ability to analyze social media metrics, prepare performance reports, and make data-informed recommendations is beneficial.
- Experience in fashion, lifestyle, or youth-oriented brands is a plus.
- Bachelor’s degree in Marketing, Communications, Media Studies, or a related field is preferred.
- Ability to work collaboratively in a hybrid setup, manage multiple campaigns, and adapt quickly to changing trends is essential.

📌 Social Media Manager (New Delhi)
🏢 AOBA
📍 New Delhi