Social Media Expert

Location: Coimbatore, Tamil Nadu

Work Mode: On-site / Work from Office

Experience: 5–10 years Employment Type: Full-time

About the Role

We are seeking an accomplished and strategic Social Media Expert to lead the development and execution of our social media strategy, strengthen our digital presence, and drive meaningful engagement with target audiences across the U.S. market.

Key Responsibilities

1. Strategy & Execution: Develop and execute comprehensive social media strategies aligned with business and marketing objectives for the U.S. market.
2. Channel Management: Lead the brand's presence across Instagram, TikTok, LinkedIn, YouTube, Facebook and X, ensuring platform-specific content and engagement.
3. Content Leadership: Oversee the development of high-quality short-form videos, Reels, Stories, carousels, campaigns and other social content.
4. Team Management: Lead, mentor and manage the social media and content team, delegate responsibilities, set priorities and ensure timely delivery.
5. Trend & Audience Insights: Monitor U.S. market trends, audience behaviour, platform updates and emerging opportunities to keep the brand relevant and competitive.
6. Creator & Community Management: Lead influencer, creator and UGC initiatives while maintaining strong community engagement and consistent brand communication.
7. Performance & Analytics: Track key metrics including reach, engagement, audience growth, traffic and conversions; translate insights into actionable improvements.

Stakeholder Collaboration: Work closely with marketing, creative and leadership teams and present performance insights,



recommendations and campaign results to senior management.

Requirements

1. Experience: 5–10 years of progressive experience in Social Media, Digital Marketing, Content Marketing or a related field.
2. U.S. Market Expertise: Strong understanding of U.S. audiences, social media trends, cultural nuances and digital consumer behaviour.
3. Strategic Expertise: Proven ability to develop and execute social media strategies that support brand awareness, engagement and business growth.
4. Leadership: Demonstrated experience managing, mentoring and developing high performing creative or social media teams.
5. Content & Communication: Excellent English communication, copywriting, storytelling and content strategy skills.
6. Digital & Creator Expertise: Robust knowledge of short-form video, social SEO, influencer/creator marketing and emerging social platforms.
7. Analytics & Technology: Proficiency in social media analytics, reporting and management tools; familiarity with Canva, CapCut and AI-powered marketing tools is an advantage.
8. Professional Skills: Strong strategic thinking, creativity, decision-making, stakeholder management and ability to work effectively in a fast-paced, on-site environment.
9. Social Media Expertise: Proven track record of scaling businesses through social media, driving audience growth, engagement, lead generation and revenue.

Key Skills Social Media Strategy | U.S. Audience Insights | Team Leadership | Short-Form Video | Social

SEO | Social Listening & Sentiment Analysis | Creator & Influencer Marketing | Paid Social | Data Analytics & Storytelling | AI & Automation

Work Location: In person

📌 Social Media Expert (Coimbatore)
🏢 PATHFINDER BUSINESS ANALYSIS
📍 Coimbatore