Job Purpose
To drive field marketing initiatives across the cluster by ensuring effective implementation of marketing modules, strengthening end-user engagement, enabling sales teams, and delivering actionable market insights to enhance business growth.
Key Responsibilities
Field Marketing Execution (Modules I & II)
Ensure seamless implementation of all
Quarterly Market Development Plans (MDPs) and field marketing modules
.
Enable execution by provisioning required tools, resources, and support systems for on-ground teams.
Track and evaluate effectiveness of marketing initiatives and provide actionable insights to HO and Category teams.
Drive corrective actions in
exception territories / underperforming products
in alignment with HO plans.
Competitive Strategy & Market Activation
Monitor competitor activities and
drive counteraction strategies
to gain share, especially in
large outlets
.
Provide regular market intelligence and feedback to ZM and HO to refine strategy.
Customer Conversion Initiatives
Lead engagement and conversion of
Large Contractors
and develop a sustainable ecosystem.
Activate and engage
Specialized Contractors
.
Enable team to drive
Architect and Interior Designer conversions
.
Product Marketing & Launch Execution
Drive implementation of marketing modules for:
Recent Products (NP)
Products Under Launch (PUL)
Young Products (YP)
Ensure effective
pre-launch activities
, trade activations, and coordination with developers and agencies.
Collaborate with Category teams and external agencies for execution, review, and performance tracking.
Provide insights and recommendations for
post-launch strategies
.
Market Insights & Feedback
Deliver
timely and meaningful market feedback
on key initiatives.
Lead and execute
market research and insight projects
in coordination with ZM and HO teams.