Strategic Brand & Business Ownership
Own brand/category strategy with full P&L; accountability, ensuring alignment with overall business objectives
Define and evolve brand positioning, messaging, and value propositions for target consumer segments
Conduct market analysis, consumer insights research, and competitive intelligence to inform strategic decisions
Drive brand architecture and portfolio optimization initiatives across product lines

Product Development & Innovation
Lead recent product development from concept to launch, driving the recent product contribution across channels.
Stay informed about industry trends and emerging technologies
Collaborate with Product/R&D; teams to conceptualize and develop cutting-edge product ideas based on market trends and consumer needs, and ensure timely & successful product launches
Partner with external vendors and manufacturing partners on formulation, packaging, and development timelines to ensure brand standards
Manage product lifecycle including packaging, pricing,



and positioning strategies
Work closely with supply chain and operations teams for seamless product delivery
Evaluate and enhance existing product offerings to keep up with the evolving consumer needs and competition offerings

Content & Media Management
Plan and execute integrated marketing campaigns across digital channels
Develop creative briefs and work with agencies to create compelling brand content
Manage influencer partnerships and expert-led collaborations aligned with brand credibility and consumer trust
Oversee brand communications across social media, PR, and advertising platforms
Supervise the creation of website content, and other communication materials.

Collaborate with media agencies & internal teams to optimize spend and performance to deliver on key metrics

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Brand Manager Wadi
🏢 Ikon Remedies
📍 Wadi