Requirements:
Positive working knowledge of SEO (on-page & off-page)
Hands-on experience with Content Creation (blogs, social posts, ad copy)
Basic to intermediate Video Making/Editing skills
Experience with SMO (Social Media Optimization) and organic growth strategies
Practical experience running Google Ads campaigns
Practical experience running Meta Ads (Facebook/Instagram) campaigns
Understanding of Lead Generation strategies across digital channels
IT/software industry background is a plus but not mandatory
Key Responsibilities:
SEO: Plan and execute on-page and off-page SEO strategies to improve organic search rankings and traffic.
Content Creation: Create engaging content — blogs, social media posts, ad copy, and visuals — aligned with brand messaging.
Video Production: Shoot, edit,
and publish short-form videos and reels for social media and promotional use.
Social Media Management (SMO): Manage and grow the company's social media presence across platforms.
Paid Campaigns: Plan, set up, and optimize Google Ads and Meta Ads campaigns to maximize ROI.
Lead Generation: Design and run digital campaigns aimed at generating qualified leads for the sales/BD team.
Analytics & Reporting: Track campaign performance using analytics tools and report on key metrics (traffic, CTR, conversions, CPL).
Collaboration: Work closely with the BD and sales teams to align digital campaigns with business goals and lead requirements.
Pay: ₹10,000.00 - ₹18,000.00 per month
Work Location: In person
📌 Digital Marketing Expert Chennai (India)
🏢 Aravind Infotech
📍 India
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