About the Role:
If you are looking for a agile working setting, decisiveness and a broad scope of responsibility, this role can interest you. As Area Sales Manager, you will ensure the achievement of sales objectives and coordinate with Area Managers and Customer Team Managers.

Main Responsibilities:
Sales Strategy
Propose goals, sales strategies, channel and customer plans for the area managed

Sales Forecast, Budget and Objectives
Develop and manage operatively weekly rolling sales forecasts for the assigned area
Ensures in line with business objectives the proper management of budget (reach targets on trade

spending, returns, profits)
Propose area sales volume budget and trade expense for PMT (by city, POS, product, SKU)

Customer plans and sales development
Detect and propose business development and growth prospects, ensure quantity and quality

development in the assigned area (Business Blocks KPIs)
Properly distribute resources (human, financial, POSM, etc.) for most effective ROI

Negotiation
Presents,



negotiate and sign agreed budget with distributors and wholesalers (Define and communicate

objectives and policy to customers)

Field Management
Defines with distributor the level of service expected (business model, dedicated vs shared sales force,

KPIs etc) and monitor the actual outcome
Ensure application of national and local KA agreements
Ensure achievement of the area sales targets (Building Blocks KPIs)
Propose sales force structure – dedicated vs shared sales force etc., location, headcount
Manage distributors and wholesalers, ensure payment to Ferrero, follow up credits and assure the

information flow from distributors on sales and expenses

Planning and control
Plans daily and weekly routing and ensures conformity by sales representatives
Monitors field activities performance and accomplishment of sales conditions, agreements and relevant BB

KPIs
Ensure stock management and control, propose actions to res

📌 Area Sales Manager Delhi Delhi Cantonment
🏢 Ferrero
📍 Delhi Cantonment