Role & responsibilities
Channel Management & Network Expansion
Appoint, develop, and manage a robust network of dealers, sub-dealers, and retail outlets to ensure maximum market penetration for Ashtech Gold Cement.
Monitor dealer performance, track credit cycles, ensure timely collection of outstanding payments, and manage inventory stock levels across the channel.
Resolve channel conflicts promptly and ensure high levels of dealer satisfaction and engagement.
Sales Volume & Market Share Growth
Achieve monthly, quarterly, and annual sales volume targets for the retail segment within the assigned territory.
Identify untapped micro-markets and map local demand patterns to capture incremental market share from competitors.
Regularly visit retail counters to secure prominent product positioning and drive secondary sales velocity.
Trade Marketing & Brand Visibility
Execute localized marketing campaigns, including shop-front branding, dealer board installations, and point-of-sale (POS) material distribution.
Organize and execute ground-level BTL (Below-The-Line)
marketing activities, such as canopy activations, dealer meets, and local festival promotions to boost brand recall.
Coordinate with the central marketing team to deploy regional advertising collaterals effectively.
Influencer Outreach & Relationship Building
Conduct localized counter-meets and regular engagement programs for influential micro-buyers, including local contractors, masons, and individual home builders (IHBs).
Work closely with the Technical Sales Engineers to promote product advantages during mason training workshops.
Market Intelligence & Reporting
Track and report competitor activities, including pricing strategies, trade schemes, discount structures, and supply-chain movements.
Provide accurate weekly and monthly sales forecasts and market feedback to the regional sales management team.
Current Product Launch & Retail Placement (Masonry Cement)
Execut