B2B Marketing & Lead Generation — Multiple Roles

Full-Time · On-Site, Surat ·

Karma Global About Karma Karma is a ~150-person accounting and back-office firm headquartered in Surat, serving US-based clients — CPA firms and property management companies — with accounting, tax compliance, and operations support. We bill in USD and work to US standards. We are now building our in-house marketing and demand-generation engine from the ground up, and we're hiring across several roles at once

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Read this first (for candidates) We're not looking for one person who can do everything. We're building a small marketing team, and the roles below sit in three tracks.

Pick the one (or at most two) that genuinely fit you, and tell us which when you apply. If you've ranked a blog post, run a cold-email campaign, managed an ad account, or grown a LinkedIn presence — we want to see it. A real example beats a polished CV.

The Tracks

Track A — Outbound / Demand Generation (Hunter) You go and get the leads.

Day to day: Build and clean prospect lists (US accounting / property management firms) Run LinkedIn outreach and cold-email sequences Write and A/B test messaging that gets replies, not eye-rolls Book qualified meetings for the senior team Keep the CRM clean and the pipeline honest You'll be positive at this if you: are persistent, comfortable with rejection, sharp at short persuasive writing, and energized by weekly numbers.

Track B — Inbound / SEO & Content (Farmer) You build the assets that pull leads in over time.

Day to day: Keyword and topic research for a US B2B audience On-page and technical SEO Writing and editing blogs, landing pages, and resources that rank and convert Building topical authority in accounting / property management niches You'll be good at this if you: write clearly in English, think in months not days, and care about craft and compounding results.





Track C — Paid Ads / Performance Marketing (may be combined with another track or hired later) You buy attention efficiently.

Day to day: Plan and run Google Ads and LinkedIn Ads for B2B lead gen Build and optimize landing pages and conversion tracking Manage budgets responsibly and report on cost-per-qualified-lead You'll be good at this if you: are genuinely numbers-driven, careful with spend, and have actually managed a live ad budget (this track strongly prefers hands-on experience over fresh).

Must-haves (all tracks) Strong written English — you will write to and for a US, B2B audience. This is nonnegotiable. A B2B instinct. You're comfortable marketing a high-value, "unglamorous" professional service — not retail, fashion, or ecommerce. Data-literate. You read your own metrics and run experiments without being told. Self-starter. This function is being built from scratch; you'll help build it, not inherit a machine. Full-time, on-site in Surat.

Experience Track A & B:

Experience preferred (0–3 years ideal), but strong freshers with a real portfolio or demonstrable skill will be considered.

Track C: Hands-on paid-ads experience required.

Nice-to-haves Exposure to US markets, SaaS, fintech, accounting, or PropTech Familiarity with HubSpot or a similar CRM/marketing platform A portfolio: a ranked article, a cold-email campaign with stats, a live ad account, a grown LinkedIn following, or a personal blog

What success looks like Track You'll be measured on Outbound Qualified meetings booked · positive-reply rate · pipeline created Inbound Organic traffic growth · keywords ranked · qualified inbound leads Paid Cost per qualified lead · conversion rate · pipeline / ROAS

How to apply Send your CV/portfolio to [HR email] with the subject line "Marketing — [Track A / B / C]". In the email, include: 1. Which track you're applying for (and why, in two lines).

- One link or sample that shows you can do the work. That's it. We read every application that follows these two steps.

Karma is an equal-opportunity employer. We hire on demonstrated ability.

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