Job DescriptionSocial Media & Digital Marketing Executive

TOVI International Preschool | Pune

About TOVI

TOVI International Preschool is a premium early childhood education brand built in Pune and designed for India.

We are looking for a creative, hands-on and performance-oriented Social Media & Digital Marketing Executive to build TOVI’s digital presence, create engaging content and generate quality admission enquiries.

The Role

You will own TOVI’s day-to-day digital marketing—from social media and content creation to paid advertising, Google presence and lead generation.

This is an in-house, execution-focused role for someone who can think, create, execute and analyse.

Key Responsibilities
Social Media Management
Manage TOVI’s Instagram, Facebook and other relevant social media platforms.
Develop and execute a monthly content calendar.
Plan and publish Reels, Stories, carousels, posts and campaigns.
Monitor comments, DMs and community engagement.
Stay updated with relevant social media trends and prospects.
Content Creation




Create engaging Reels, Stories, videos, carousels and static creatives.
Regularly shoot content inside the preschool—classrooms, activities, teachers, events and learning experiences.
Capture authentic TOVI moments rather than relying heavily on stock content.
Edit videos and Reels using Canva, CapCut, Adobe Express, Premiere Pro or similar tools.
Write engaging captions, hooks and social media copy.
Maintain TOVI’s premium, warm and contemporary brand identity.
Meta Ads & Paid Marketing
Plan, run and optimise Instagram and Facebook/Meta Ads for admissions, events, open houses and campaigns.
Manage targeting, retargeting, creative testing and campaign budgets.
Monitor CPL, CTR, conversions, lead quality and campaign performance.
Continuously optimise campaigns to improve lead quality and marketing ROI.
Work with the admissions team to understand lead quality and conversion.
Google Presence &

📌 Social Media Pune (India)
🏢 Tovi International Preschool
📍 India