Job Role
Experience:
Minimum 3 years of relevant experience in the
education industry
, preferably in digital/performance marketing.
Strong proficiency in
Digital Marketing and Marketing strategies
, with the ability to plan, execute, optimize, and manage promotional campaigns.
Hands-on experience with
Google Ads
, including:
Google Search Ads
Display Ads
YouTube Ads
Solid hands-on experience in
Meta Ads
and lead-generation campaigns.
Experience in
keyword research, paid search campaigns, campaign optimization, and search engine marketing (SEM)
.
Strong understanding of
web analytics tools
such as Google Analytics and Google Tag Manager to track campaign performance, conversions, user behavior, and ROI.
Ability to analyze campaign data and generate
actionable insights
to improve lead quality, conversion rates,



and overall campaign performance.
Knowledge of
SEO and content marketing
will be an added advantage.
Knowledge or hands-on experience with
LinkedIn Ads and Connected TV (CTV) advertising
will be an added advantage.
Excellent
analytical, problem-solving, and decision-making skills
.
Solid understanding of
lead-generation funnels, audience targeting, conversion tracking, remarketing, and performance optimization
.
Bachelor’s degree in
Marketing, Business Administration, Digital Marketing, or a related field
.
Work Mode:
This is a
full time, on-site position
. Work from home / remote work is
not permitted
.

📌 Digital Performance Marketing Mumbai
🏢 Thakur Global Business School (TGBS)
📍 Mumbai