Job Type: Full-time

Location: 100% Remote – India

Working Hours: Monday to Friday, 9:00 AM – 5:00 PM UK Time

Experience Required: Minimum 5+ Years Hands-on Paid Media Experience

Joining Requirement: Immediate Joiners Only

About the Role

We are looking for a highly experienced Senior PPC & Paid Media Executive / Performance Marketing Specialist with strong and demonstrable experience managing paid advertising for UK online pharmacy and regulated healthcare e-commerce businesses.

Previous hands-on experience working with a UK online pharmacy or closely related regulated healthcare e-commerce business is a mandatory requirement for this role.

The successful candidate must have strong hands-on expertise across Google Ads, Microsoft/Bing Ads, Meta Ads and other paid social media advertising platforms, with the ability to independently manage paid acquisition for both website and mobile app.

We are looking for someone who understands not only how to operate advertising platforms, but also how to manage them commercially against strict budgets, CPA/CAC, ROAS and marketing-cost targets.

Candidates must be able to demonstrate previous experience by discussing:

- Websites and brands personally managed
- Online pharmacy / healthcare accounts managed
- Google Ads performance
- Microsoft/Bing Ads performance
- Meta/Facebook/Instagram advertising performance
- Other paid social advertising experience
- Monthly advertising budgets personally controlled
- CPA / CAC targets
- ROAS achieved
- Marketing Cost %
- Revenue generated through paid channels
- Strategies used to improve and scale performance
- Experience dealing with UK healthcare/pharmacy advertising policies

General PPC experience without relevant online pharmacy / regulated healthcare e-commerce experience will not be sufficient.

Key Responsibilities

- Take complete ownership of paid acquisition across website and mobile app.
- Develop and execute integrated paid media strategies across search, shopping, social media and app acquisition.
- Personally manage and optimise:
- Google Ads
- Microsoft/Bing Ads
- Meta Ads – Facebook & Instagram
- Google Shopping
- Performance Max
- Google App Campaigns
- Apple Search Ads
- Paid Social Campaigns
- Remarketing / Retargeting
- Other relevant paid acquisition platforms
- Set up, restructure and optimise advertising accounts from scratch where required.
- Manage Meta Ads campaigns across Facebook and Instagram, including:
- Prospecting campaigns
- Retargeting campaigns
- Conversion campaigns
- Sales campaigns
- Advantage+ campaigns
- Customer acquisition
- Lookalike and custom audiences
- Creative testing
- Audience testing
- App install and app conversion campaigns
- Develop paid social strategies across relevant social media advertising platforms.
- Manage campaigns within strict daily and monthly budgets and marketing-cost targets.
- Optimise performance based on:
- CPA
- CAC
- ROAS
- Marketing Cost %
- Conversion Rate
- Revenue
- Profitability
- Scale advertising spend while maintaining commercial performance.
- Identify wasted spend across Google, Bing, Meta and other platforms and take corrective action quickly.
- Conduct keyword, competitor, audience and search-term analysis.
- Build strong audience targeting, retargeting and customer acquisition strategies.
- Manage Google Merchant Center, Shopping campaigns and product feeds.




- Monitor campaigns daily and proactively identify performance issues.
- Manage and validate tracking across:
- GA4
- Google Tag Manager
- Google Ads
- Microsoft Ads
- Meta Pixel
- Meta Conversions API
- Enhanced Conversions
- App attribution platforms
- Work with mobile app analytics and attribution tools such as Firebase, AppsFlyer, Adjust or similar platforms.
- Analyse app acquisition performance including installs, registrations, purchases, CPI, CPA/CAC and ROAS.
- Work closely with creative, social media, SEO, content, development and app teams.
- Stay fully updated with changes across Google Ads, Microsoft Ads, Meta Ads, Facebook/Instagram advertising, paid social, AI-driven advertising, Shopping, Performance Max and app advertising.
- Provide clear reporting on advertising spend, revenue, CPA, CAC, ROAS, marketing cost and profitability.

Mandatory Requirements

Applicants must meet all of the following requirements:

- Minimum 5+ years of hands-on PPC / Paid Media / Performance Marketing experience.
- Proven hands-on experience managing advertising for a UK online pharmacy or closely related regulated healthcare e-commerce business.
- Ability to demonstrate previous pharmacy experience through actual websites, campaigns, budgets and performance metrics.
- Strong hands-on expertise in Google Ads.
- Solid hands-on expertise in Microsoft/Bing Ads.
- Strong hands-on expertise in Meta Ads – Facebook and Instagram.
- Strong understanding of paid social media advertising and customer acquisition.
- Experience with Google Shopping and Performance Max.
- Experience managing substantial monthly advertising budgets.
- Strong understanding of UK e-commerce acquisition and conversion funnels.
- Strong understanding of healthcare/pharmacy advertising restrictions.
- Proven ability to work against strict CPA, CAC, ROAS and Marketing Cost % targets.
- Strong understanding of Meta Pixel, Conversion API and paid social tracking.
- Ability to independently manage accounts without constant supervision.
- Robust analytical and commercial decision-making ability.
- Must be comfortable taking direct responsibility for advertising performance and profitability.
- Must be available to work Monday to Friday, 9:00 AM – 5:00 PM UK time.
- Must be comfortable working in a 100% remote position.
- Must be an immediate joiner.

App Marketing Experience

Experience with mobile app user acquisition is also important.

Candidates should ideally have experience with:

- Google App Campaigns
- Meta App Install Campaigns
- Meta App Conversion Campaigns
- Apple Search Ads
- Firebase
- AppsFlyer / Adjust or similar attribution platforms
- App Install optimisation
- Registration and purchase optimisation
- App retargeting and re-engagement
- Deep linking
- Cost Per Install
- App CAC / CPA
- App ROAS
- Scaling app acquisition profitably

Interview & Assessment Process





Candidates who successfully pass the first round of interview will be required to complete a detailed Paid Media Analysis Test.

The test will assess practical, hands-on ability rather than theoretical knowledge and may include:

- Google Ads account analysis
- Microsoft/Bing Ads analysis
- Meta Ads / Paid Social analysis
- Campaign structure review
- Budget allocation analysis
- CPA / CAC / ROAS analysis
- Marketing Cost % analysis
- Identification of wasted advertising spend
- Paid social audience and creative strategy
- Campaign optimisation recommendations
- Scaling strategy
- Tracking and attribution analysis
- Online pharmacy advertising considerations
- Website and app acquisition strategy

Successful completion of the analysis test will be mandatory to progress to the next stage of the recruitment process.

What We Are Looking For

This is not a position for someone who has simply run Google Ads or basic PPC campaigns.

We are looking for a genuine hands-on performance marketer who understands how Google, Microsoft, Meta and other paid channels work together to acquire customers profitably.

The candidate should understand the complete commercial journey:

Advertising Budget → Traffic / Audience → Conversion → Orders → Revenue → CPA/CAC → ROAS → Marketing Cost → Profitability

You must be able to demonstrate how you have previously:

- Managed significant PPC and paid social budgets
- Managed UK online pharmacy campaigns
- Worked within strict marketing-cost targets
- Reduced CPA and CAC
- Improved ROAS
- Scaled Google Ads profitably
- Scaled Meta/Facebook/Instagram advertising profitably
- Built prospecting and retargeting strategies
- Improved paid social conversion performance
- Scaled revenue without allowing acquisition costs to become unsustainable
- Worked within healthcare and pharmacy advertising restrictions

Pay: ₹20,000.00 - ₹80,000.00 per month

Benefits

- Paid sick time
- Paid time off
- Work from home

Application Question(s):
- Have you personally managed paid advertising for a UK online pharmacy or regulated healthcare e-commerce business? Please provide the website/brand names you worked on and briefly explain what you personally managed.
- What is the largest monthly paid advertising budget you have personally managed? Please provide an approximate breakdown across Google Ads, Microsoft/Bing Ads, Meta Ads or other paid platforms, along with the CPA/CAC, ROAS or Marketing Cost % targets you were responsible for.
- How many years of hands-on experience do you have with Google Ads, Microsoft/Bing Ads and Meta/Facebook/Instagram Ads? Please briefly describe the types of campaigns you have personally managed across each platform.
- Please give one example from an online pharmacy, healthcare or e-commerce business where you improved performance. Mention the approximate spend, CPA/CAC, ROAS or Marketing Cost % before and after your optimisation.
- Do you have hands-on experience with mobile app paid acquisition through Google App Campaigns, Meta App Ads, Apple Search Ads or similar platforms? If yes, briefly describe your experience.
- Can you work full-time Monday to Friday, 9:00 AM – 5:00 PM UK time in a 100% remote position?
- Are you an immediate joiner? Please mention your earliest possible joining date.
- Mention Online pharmacy or online healthcare website which you have worked on.

Work Location: Remote

📌 Senior PPC Executive – UK Online Pharmacy & App Marketing (India)
🏢 EveryDayMeds
📍 India