Role Overview:

We are looking for a highly analytical and strategic Performance Marketing Specialist to manage and scale paid campaigns for a leading design college. The candidate must understand not only lead generation but enrollment economics, geographic optimization, and advanced bidding strategies

This role requires deep expertise in:
Google Ads (Search, Performance Max, Display, YouTube)
Meta Ads (Facebook & Instagram)
Funnel tracking & offline conversion optimization
Geographic campaign structuring
Intent-layered keyword architecture
Education industry performance dynamics

Core Responsibilities:
Campaign Architecture & Structuring
Build geo-tiered campaign structures based on state-wise admission performance.
Consolidate fragmented campaigns while preserving learning density.
Create 3-layer intent segmentation:
High Intent (Exact match)
Mid Intent (Phrase match)
Discovery (Controlled Broad)
Prevent internal auction competition between campaigns and ad groups.
Design negative keyword isolation matrix.
Advanced Google Ads Management




Must have hands-on experience with:
Search campaigns (exact/phrase/broad layering strategy)
Performance Max control and restructuring
Audience signals inside PMax
Placement exclusions (apps, junk inventory)
URL expansion control
Brand exclusions
Device bid adjustments
Dayparting strategy

Candidate must understand:
Match type hierarchy
Smart bidding learning phases
When to use Max Conversions vs Target CPA
When to temporarily revert to manual CPC
How to stabilize volatile campaigns
Geographic Optimization Expertise
Design state-based campaign clusters
Allocate budgets based on enrollment contribution
Apply radius targeting around Tier-1 cities
Fix Presence vs Presence or Interest issues
Prevent small-town traffic leakage
Use location bid adjustments strategically
Enrollment-Focused Optimization (Very Key)
Lead Admission
How to optimize f

📌 Senior Performance Marketing Specialist Indore (India)
🏢 Artemisia College of Art & Design
📍 India