The PMT Manager will lead the marketing and product management initiatives for the Wellness division, driving brand growth, market expansion, and creative campaigns. This role requires a strategic thinker with robust analytical skills, creative vision, and proven experience in managing P&L; responsibilities.
Key Responsibilities
Sales & Marketing Strategy
Design and execute innovative marketing strategies to drive sales growth.
Propose and manage marketing budgets, ensuring adherence to financial limits.
Re-establish company brands and achieve targeted 5X growth.
Creative & Campaign Management
Partner with the creative team to develop briefs and guide direction for advertising, events, print, and video assets.
Conceptualize and execute multi-channel campaigns across the customer lifecycle.
Manage launch campaigns for recent products and ensure impactful market entry.
Review sales data and channel information to create actionable plans for product line improvement.
Evaluate effectiveness of marketing and sales campaigns, recommending optimizations.
Product Development & Management
Collaborate with product development teams to manage new product pipelines.
Build product messaging that differentiates offerings with unique selling points.
Review MIS-provided product development patterns for strategic alignment.
Customer & Market Insights
Gather and analyze customer insights to inform outreach strategies.
Increase customer conversions and generate qualified leads.
Research and evaluate new product opportunities based on demand and market needs.
Cross-Functional Collaboration
Coordinate marketing strategies with sales, finance, PR, and production departments.
Present ideas and deliverables to internal/external teams and senior management.
Special Focus
Drive awarene
📌 Pmt Executive Chennai
🏢 Vasu Health Care
📍 Chennai
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