Role Summary

Marketo Administrator responsible (Contract) for the day-to-day management and operational health of our Marketo instance. Partners closely with the Marketing Operations team to ensure continuity of campaign execution, lead management, and system integrations during the primary admin's maternity leave.
Contract duration

12 Months
Key Responsibilities
Own and administer the Marketo instance - user management, workspace configuration, database health, and system hygiene
Build, QA, and deploy marketing campaigns (emails, nurture programs, smart campaigns, landing pages)
Maintain and troubleshoot lead scoring models and lifecycle/routing rules
Manage Marketo Salesforce sync, monitor sync errors, and resolve data flow issues
Partner with Data Quality team for data and error clean up
Support the Marketing Ops team with campaign requests, list imports, segmentation, and reporting
Monitor deliverability, bounce management, and compliance (GDPR, CAN-SPAM)
Maintain program templates, tokens, and folder structure per team standards




Produce recurring reports and dashboards on campaign performance and funnel metrics
Document any system changes or process updates for handback to the returning team member
Requirements
3+ years hands-on Marketo administration experience
Marketo Certified Expert (MCE) preferred
Experience with Marketo Salesforce CRM integration
Solid understanding of lead lifecycle, scoring, and attribution models
Comfortable with HTML/CSS for email and landing page edits
Solid communication skills - will partner directly with the Marketing Ops team and stakeholders across marketing and sales
Self-directed, able to maintain operational rhythm without heavy supervision
Nice to Have
Experience with marketing ops tooling beyond Marketo
Familiarity with revenue operations workflows and sales handoff processes

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