Job DetailsRole: Senior Manager – Digital Marketing (SEO)

Job Type: Full time

Employee Strength: 100–300 employees

Job Location: Mumbai, Andheri East, Maharashtra

Company BriefWe are one of the leading companies in the USA providing full-service trade show booth solutions to exhibitors across America. Our facilities are strategically located across the USA including San Diego, Las Vegas, Orlando, and Dallas. Growing at 20% year-over-year, we have designed and built environments for trade shows and conferences across 70 cities in the US.

Exponents Insta India is a brand in Mumbai and a wholly owned subsidiary of Exponents Inc., headquartered in San Diego, California. As a Centre of Excellence, it handles Customer Service, Booth Design, Project Management, Engineering, and Growth Marketing.

We have recently been ranked among the top 20% of Inc. 5000 fastest-growing private companies in the USA. This is a testament to our fast-paced work culture, supported by continuous process improvements and a team that constantly challenges the status quo.

Website: https://www.exponents.com/

LinkedIn: https://www.linkedin.com/company/exponents-insta-group-us-inc-/

Roles & ResponsibilitiesProject Management:

On-Page & Technical SEO:

- Optimize website content, metadata, headings, and website architecture to improve search visibility and SERP rankings.
- Collaborate with developers to implement technical SEO enhancements, including site speed optimization, mobile responsiveness, and schema markup as per Google guidelines.

Performance Monitoring, Issue Resolution & Optimization:

- Monitor and analyze SEO performance metrics, including organic traffic, keyword rankings, click-through rates, and conversion rates using SEO tools.
- Identify and resolve SEO challenges such as ranking fluctuations, penalties, and technical issues in a timely manner.

· Implement corrective actions and optimization strategies to improve search visibility, website performance, and overall user experience.

SEO Team Management & Delivery

· Allocate and prioritize tasks effectively, ensuring balanced workloads and timely achievement of team goals.

·Own the overall performance of the SEO team by driving accountability for quality, speed, timely delivery, and project outcomes.

·Lead, mentor, and guide the team on SEO planning, including keyword strategy, meta titles, meta descriptions,



and overall optimization to achieve business and marketing goals.

·Plan, assign, and monitor weekly deliverables to ensure smooth project execution and consistent quality.

·Collaborate with cross-functional teams to align SEO initiatives with broader marketing and business objectives.

·Conduct regular performance reviews, provide constructive feedback, and support the team's continuous learning and development.

·Measure the impact of SEO initiatives through relevant performance metrics and drive continuous improvement in team efficiency, output, and results

SEO Planning, Research & Collaboration:

- Conduct in-depth keyword research and analysis to identify target keywords, search trends, and content opportunities.
- Stay updated with industry trends and search engine algorithm changes to refine SEO strategies.
- Collaborate effectively with team members, managers, and agency partners to communicate project progress, align objectives, and drive successful SEO outcomes.

Qualification & Requirements• Bachelor’s degree in Engineering or Bachelor of Science in Information Technology.

- Minimum 5+ years of experience in SEO with a proven track record of successful use cases
- 1+ yearworking on websites targeting the USA, Canada, UK, or European regions, or with American, Canadian, or European brands.
- Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, and Moz.
- Excellent communication, leadership, and team management skills.
- Strong analytical mindset with the ability to interpret data and derive actionable insights.
- Up-to-date knowledge of the latest trends and changes in the SEO landscape.

Technical SkillsOn-Page SEO:

- Keyword Research: Ability to conduct in-depth keyword research to identify relevant, high-volume keywords aligned with user intent.
- Content Optimization: Expertise in optimizing website content,



including headings, titles, meta descriptions, and body content.
- HTML & Semantic Markup: Knowledge of HTML tags and semantic markup such as Schema.org for enhanced search visibility.
- User Experience (UX): Understanding how user experience impacts SEO and ensuring content is readable, scannable, and valuable.
- Internal Linking: Ability to create a well-structured internal linking architecture.

Off-Page SEO:

- Link Building: Expertise in acquiring high-quality and authoritative backlinks through ethical techniques.
- Relationship Building: Ability to establish and nurture relationships with influencers, bloggers, and webmasters.
- Social Media Engagement: Understanding how social media contributes to off-page SEO and brand visibility.
- Online PR: Proficiency in generating positive online mentions and brand coverage.

Technical SEO:

- Website Architecture: Understanding URL hierarchy and search engine-friendly navigation.
- Crawlability & Indexing: Knowledge of how search engines crawl and index websites.
- Site Speed Optimization: Ability to optimize website loading speed and performance.
- Canonicalization & Duplicate Content: Expertise in handling duplicate content using canonical tags.
- XML Sitemaps: Ability to create and submit XML sitemaps for effective indexing.
- Structured Data: Knowledge of structured data markup to enhance search results.
- Technical Auditing: Ability to conduct technical audits and identify SEO issues such as broken links and crawl errors.

The SEO landscape is constantly evolving, so staying updated with algorithm changes, industry trends, and best practices is essential for success.

Why Join Us• Growth-Oriented Culture: We invest in employee development through training, mentorship, and clear career progression opportunities.

- Innovation-Driven Environment: Be part of a company that values fresh ideas, embraces technology, and encourages continuous improvement.
- Collaborative & Inclusive Team: Join a diverse, high-performing team that supports and motivates each other.

• Work-Life Balance & Flexibility: We understand life beyond work and offer flexibility to help employees thrive professionally and personally.

- Competitive Compensation & Benefits: Receive an attractive compensation package that reflects your experience and contributions.

📌 Senior Manager- SEO (Mumbai)
🏢 Exponents Insta USA
📍 Mumbai