Ripple Links is an award-winning influencer marketing company that focuses on influencer- first strategies and campaigns. We believe that the right mix of creativity, tech and driven individuals create the best campaigns.

We understand content, influencers and creators, like no other. We have worked with top influencers across categories of fashion, food, entertainment and more. We run campaigns with the top comedy influencers, A Listers, and Digital content creators in the country. Harnessing our exceptional in house production resources also produce high-quality and innovative content that resonates with brands target audience.

We work at a million miles per hour and are looking for candidates who are creative, quick-thinking and love collaborating with creators to build fun and engaging content.

Key Responsibilities1. Influencer Marketing Strategy

- Develop end-to-end influencer marketing strategies aligned with client objectives, brand positioning, and campaign KPIs.
- Identify the right influencer categories, platforms, content formats, and creator profiles for campaigns.
- Stay updated on influencer trends, creator ecosystems, social media developments, and emerging platforms.
- Build innovative campaign concepts and influencer-led solutions for brands.
- Analyse campaign performance and recommend optimisation strategies.

2. Client & Key Account Management

- Own relationships with key clients and act as the primary point of contact for strategic accounts.
- Understand client business objectives and translate them into influencer marketing solutions.
- Lead client presentations, strategy discussions, campaign reviews,



and business meetings.
- Build long-term relationships and identify opportunities for account growth and cross-selling.
- Handle escalations and ensure high levels of client satisfaction.

3. Campaign Management

- Oversee the complete campaign lifecycle from brief understanding to final reporting.
- Ensure campaigns are delivered within agreed timelines, budgets, and quality standards.
- Work closely with strategy, account management, creator/community, operations, and finance teams.
- Ensure effective influencer identification, negotiation, onboarding, content approvals, publishing, and campaign reporting.
- Monitor campaign KPIs such as reach, engagement, impressions, views, CTR, conversions, and ROI.

5. Team Leadership & People Management

- Lead, mentor, and manage a team of Account Managers, Senior Account Managers, and campaign professionals.
- Allocate clients and campaigns based on team capability and workload.
- Set individual and team KRAs, targets, and performance expectations.
- Conduct regular performance reviews and provide coaching and feedback.
- Build a high-performing, accountable, and cooperative team culture.
- Support hiring, onboarding, training, and development of the influencer marketing team.

6. Reporting & Analytics

- Review campaign performance and prepare strategic insights for clients.
- Track team performance against revenue, campaign delivery, retention, and profitability metrics.
- Use data and analytics to identify trends, improve campaign effectiveness, and support business decisions.
- Present periodic business reviews and performance reports to leadership.

📌 Senior Manager Influencer Marketing (Mumbai)
🏢 Ripple Links
📍 Mumbai