Experience -: 12 - 16 Years

Location : Gurgaon

Notice Period:

Immediate to 90 days

Strong US marketing experience is a must

B2B marketing background must (not B2C)

Candidate ONLY from Reputed IT MNC Companies may apply

Strong US marketing experience is a must

B2B marketing background must — not B2C

Key requirements:

Must Skills:

Industry Vertical Business Marketing – mandate

- Recent Robust Exp in US Market – mandate
- Domestic Market

SaaS Company exp – mandate Service Marketing – mandate

Brand & Marketing Campaigns – mandate

Content & Thought Leadership – mandate

Account Based Marketing (ABM) – mandate

Hands-on experience with the modern AI GTM stack – mandate

Proficiency with marketing automation and digital marketing tools – mandate

Familiarity with AI content and productivity tools – mandate

Job Title : Senior Manager – Business Marketing

Location : Gurgaon

Experience Range: 12-16 years

Role Reports to : Head of Marketing

About the Company A global AI and data transformation specialist empowering companies to realize sustainable business impact from their digital investments by delivering ROI from AI@Scale.

As a long-term partner for strategy to execution, we operate at the intersection of business and technology. Our integrated services and platforms are built on the foundation of AI & Data, digital engineering, and operations transformation, bringing deep domain expertise and full stack capabilities together.

With over 4,000 people in the US, Canada, Latin America and India and a large, diverse portfolio of Fortune 500 enterprises and fast-growing clients worldwide, we work across banking & payments, wealth management, telecom, hi-tech and life sciences

Role Overview / Position Summary The Business Marketing Manager will work closely with Business Unit (BU) leadership, sales, delivery, and marketing teams to develop and execute an integrated, scalable marketing program mix that drives demand generation and brand awareness for the business/vertical and horizontal offerings among Fortune 500 and Fortune 1000 companies in the US market. The role is anchored on building strong market presence, generating qualified pipeline, and driving customer acquisition through well-orchestrated marketing programs, with success measured by qualified leads generated, new pipeline created, and pipeline influenced through marketing programs.

Key Responsibilities:





Strategy & GTM Planning

- Develop and execute a marketing plan for the business unit and vertical/horizontal offerings in conjunction with BU leadership, including key activities and budgets focused on awareness and demand generation for new customer acquisition
- Deploy AI-powered GTM tools (e.g., Clay, 6sense, Demandbase, etc.) to sharpen ICP targeting, accelerate pipeline intelligence, and improve campaign efficiency across the funnel
- Define key buyer personas and market segments using AI-assisted research and intent data, accounting for buying behavior and the full customer lifecycle

Brand & Market Messaging

- Develop business unit and vertical-level positioning, messaging, and value propositions that resonate with target market segments
- Leverage AI content generation and optimization tools to accelerate creation of tailored messaging for different personas and verticals at scale

Demand Generation & Campaigns

- Plan and execute multi-channel programs and campaigns to drive leads, sales pipeline, and new customer acquisition — including ABM, email outreach, virtual and physical events, SEM, paid campaigns, inbound marketing, and website optimization
- Use AI-driven personalization engines and predictive analytics to optimize campaign targeting, timing, and spend allocation across channels
- Drive integrated lead generation through webinars, website, event participation, and digital campaigns, including lead qualification, content management, and international event coordination

Thought Leadership & Content

- Drive thought leadership through newsletters, POVs/articles in key publications, webinars, and speaking engagements at top industry forums
- Develop compelling sales enablement materials across buying stages — pitches, case studies, guides, brochures, whitepapers, eBooks, blog posts, web content, videos, and customer testimonials — accelerating production through AI-assisted content workflows




- Utilize AI tools for SEO optimization and content performance analytics to maximize reach and engagement of thought leadership assets

Account-Based Marketing

- Own ABM programs tailored to key accounts, covering account research and planning, messaging strategy, campaign execution, and overall program management
- Apply AI-powered account intelligence platforms (e.g., 6sense, Bombora) to identify in-market accounts, map buying committees, and personalize outreach at scale

Market Intelligence & Analytics

- Conduct market research, competitive benchmarking, and customer feedback gathering using AI research tools
- Maintain strong ROI-tracking discipline, leveraging marketing attribution models and AI analytics to identify what's working and continuously optimize the program mix
- Work with the analyst relations team to improve mindshare and ratings for the vertical, including overseeing participation in analyst and advisor benchmark reports

Qualifications and Skills: ( Core eligibility criteria/Mandatory Skills)

- 10–12 years of relevant experience in industry vertical business marketing for the US market, preferably in a leading global Enterprise IT or SaaS company
- Proven track record driving B2B demand generation resulting in leads, pipeline, and new customer acquisition
- Demonstrated success in messaging, positioning, competitive analysis, and end-to-end GTM execution within a matrixed organization
- Hands-on experience with the modern AI GTM stack, including tools such as Clay, 6sense, Demandbase, Gong, or equivalent platforms for prospecting, intent data, and revenue intelligence
- Proficiency with marketing automation and digital marketing tools: HubSpot, ActiveCampaign, SEMrush, and Google Analytics
- Familiarity with AI content and productivity tools (e.g., Claude, ChatGPT, Jasper, Perplexity) for accelerating content creation, research, and competitive analysis
- Strong ROI-tracking and data-driven decision-making skills
- Results-oriented with the ability to meet targets across content, campaigns, and leads
- Able to work under pressure and deliver against tight timelines
- Strategic thinker with a doer mindset — ambitious, curious, creative, and detail-oriented
- Ability to independently drive multiple initiatives simultaneously at speed

Educational Qualification: MBA in Marketing from a premier institute. Engineering degree preferred.

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