Job Title: Assistant Offline Marketing Manager
Location: Ryan Edunation Services Pvt. Ltd
Reports to: Marketing Head – Central Office
Employment Type: Full time
Key Responsibilities
Content Planning & Copywriting
Write copy for corporate communications, school programs and campaigns (3–4 per school per month), EDMs, parent communications, and tactical admissions campaigns
Create monthly content calendars for each school's social media handles and deliver at least 20 posts per school per month with agency support.
Ensure school teams post at least 10 posts per month on school activities and events; proof-read all posts before publication.
Ensure each school publishes a monthly digital newsletter — guide schools on local content and contribute central marketing content.
Coordinate with the Digital Marketing Manager and Creative team to plan and approve 2–3 digital ad campaigns per month.
Coordinate with the PR agency to place at least one PR article per school per month in reputed city publications.
Maintain a record of all PR activity and coverage by school, working with Principals and Parent Relations Managers.
Keep content on affiliate/third-party websites accurate and up to date; guard against negative publicity.
Create campaigns for REN IPs (e.g., Lead By Example, Tirangaa) and share SOPs with school teams.
Work with the design agency and internal creative resources to ensure timely delivery of all creative assets.
Write scripts for audio-visual content required by schools and the central marketing team.
Create training material for MA Training in coordination with Academics, HSCP, and Operations teams.
Ensure each school website is updated with audio, video, and pictures; proof-read all content before it goes live.
Review and ensure accuracy and consistency of language and tone across all school-level communications.
Coordinate invoicing and billing documentation for marketing communication spends with agencies and vendors, in lia