Influencer Marketing Specialist Mumbai (India)

Influencer Marketing Specialist Mumbai (India)

21 Aug
|
Tipple Works
|
India

21 Aug

Tipple Works

India

Location: Andheri west,

Mumbai

Experience:

2+ years

Type:

Full time

About Tipple Works Co.

Tipple Works Co. is a
creative-first, full-stack marketing agency

working across Alco-Bev, F&B;, Hospitality, Lifestyle and other consumer brands.

We build brand strategy, content, social media, performance marketing, influencer campaigns and more — focused on
driving relevance and business growth

.

We’re looking for an
Influencer Marketing & Content Manager

who understands creators, culture and content — but also thinks like a marketer and business owner.

The Role

You will lead
influencer-led campaigns and content initiatives

from idea to execution, ensuring they deliver real business impact.

This includes influencer marketing, content planning, shoots, events, creator experiences and social media execution.

What You’ll Do
Influencer Marketing
Manage end-to-end influencer campaigns across Lifestyle, F&B;, Alco-Bev, Hospitality, etc.
Build and maintain strong relationships with creators, managers and agencies




Identify and onboard relevant influencers based on strategy and budget
Handle outreach, negotiation, contracts, approvals and delivery
Maintain and grow a robust creator database
Ensure timely, budget-aligned campaign execution
Build long-term creator partnerships and ambassador programs

Content & Creative
Develop strong, creator-first campaign ideas
Write briefs, scripts and content directions
Collaborate with strategy and creative teams
Stay updated on trends, formats and creator culture
Convert influencer content into larger campaign prospects
Support product shoots when required (coordination + execution)

Social Media
Manage posting and publishing across client platforms
Ensure platform-optimised captions, formats and timing
Track performance and improve reach/engagement
Stay updated on algorithms and content trends

Campaigns, Shoots & Events
Coordinate influencer campaigns, shoots and brand events
Manage tim

📌 Influencer Marketing Specialist Mumbai (India)
🏢 Tipple Works
📍 India

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