Job Summary

PRAO is looking for a performance-driven Head of Digital Marketing to build and lead the brands digital growth engine. The mandate is explicit and measurable: scale the D2C business from 30 Crore to 100 Crore+ in the next two years.

This is a hands-on leadership role responsible for customer acquisition, performance marketing, conversion, retention and digital revenue growth, while building the team, systems and capabilities required to scale.

Key Responsibilities
Own the digital marketing strategy, growth roadmap and online revenue targets for PRAOs D2C business.
Lead performance marketing across Google Ads, Meta Ads, YouTube, Instagram and other relevant digital platforms.
Plan, execute and optimise campaigns across prospecting, acquisition, retargeting, conversion and retention.
Own key performance metrics including CAC, ROAS, ROI, AOV, LTV, CVR and marketing-attributed revenue.
Build and optimise the complete customer journey from awareness and consideration to purchase, retention and repeat purchase.




Create a high-velocity creative testing framework across ad formats, audiences, messaging, offers and landing pages.
Identify and scale additional growth channels including SEO, SEM, social media, influencer marketing, affiliate marketing and partnerships.
Build and drive CRM and retention programmes across Email, WhatsApp, SMS and remarketing.
Work closely with Creative, E-commerce and Product teams to improve CTR, conversion rates, merchandising and overall customer experience.
Evaluate emerging platforms, technologies and consumer trends to identify current growth opportunities.
Build robust dashboards, attribution models and reporting systems for quick, data-driven decision-making.
Manage digital marketing budgets effectively and allocate investments based on performance, ROI and growth potential.
Build and lead the digital marketing team, processes and capabilities required to support rapid business growth.

Candidate Profile
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📌 Head Of Digital Marketing Delhi
🏢 PRAO FASHION JEWELLERY
📍 Delhi