Key Responsibilities:
SEO Strategy and Optimization:
Conduct keyword research to identify high-potential SEO prospects and develop an effective strategy to improve organic search rankings.
Optimize on-page content, including meta tags, headlines, images, and internal linking to ensure content is search-engine friendly.
Implement off-page SEO tactics such as link-building, partnerships, and guest blogging.
Monitor SEO performance using tools like Google Analytics, Google Search Console, and third-party platforms (e.g., Ahrefs, SEMrush) and make data-driven adjustments to improve rankings.
SEM (Search Engine Marketing) and PPC Campaign Management:
Develop and manage SEM strategies, including paid search campaigns (Google Ads, Bing Ads) to drive traffic and generate leads.
Set up, monitor, and optimize PPC campaigns to ensure maximum ROI, focusing on keywords, bidding strategies, and ad copy.
Conduct A/B testing for ad copy, landing pages, and other ad elements to improve performance.
Analyze and report on PPC campaign performance,



using metrics such as CTR (click-through rate), conversion rate, cost per acquisition (CPA), and overall ROI.
Paid Social Media Advertising:
Plan, create, and execute paid social media ad campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
Define transparent objectives for each paid social media campaign (brand awareness, lead generation, conversions, etc.) and manage the budget accordingly.
Segment audiences effectively to target specific demographics, interests, and behaviors.
Track, measure, and optimize social media campaigns to ensure goals are being met and to improve performance over time.
Analytics and Reporting:
Monitor and track all digital marketing efforts (SEO, SEM, PPC, social media ads) through analytics tools (Google Analytics, Facebook Ads Manager, etc.).
Analyze key metrics (traffic, conversions, engagement, etc.) to evaluate the success of campaigns and make data

📌 Digital Marketing Executive Nagpur
🏢 MedAce Business Solutions
📍 Nagpur