Karomi is seeking a energetic Marketing Executive to drive brand visibility, retail growth, and strategic partnerships. This is a cross-functional role that combines brand storytelling, merchandising, and business development – ideal for someone looking to build a holistic career in fashion.
About the Role
You will play a key role in shaping Karomi’s market presence across digital and physical channels, while also supporting expansion into new domestic and international markets.
Location: Kolkata
Compensation: 4 - 6 LPA , commensurate to experience
Key Responsibilities
Brand Marketing & Storytelling
Manage and grow the brand’s digital presence across platforms
Conceptualize and coordinate to execute photoshoots and content campaigns
Ensure consistency in brand voice, visual identity, and communication
Business Development
Identify and onboard current Multi-Brand Outlets (MBOs) and retail partners
Research prospective markets and build strategic partnerships
Pitch and present the brand to potential stockists
Exhibitions & Events
Represent Karomi at out-station exhibitions
Oversee stall setup, visual merchandising, and customer engagement
Drive on-ground sales and brand visibility
Retail & Merchandising Operations
Manage relationships with existing retail partners
Oversee stock allocations, replenishment, and inventory flow
Maintain visual merchandising standards across locations
Cross-Functional Coordination
Work closely with production, inventory, and sales teams
Align product availability with market demand and growth plans
Candidate Profile
0–2 years of experience in fashion, marketing, brand management, or luxury retail. Academic background in fashion preferred
Solid communication, presentation, and interpersonal skills
A keen eye for aesthetics and storytelling
Highly organized with the ability to manage multiple priorities
Willingness to travel for exhibitions and events
Proficiency in GSuite
Adept at Adobe Illustr