Role & responsibilities This role combines marketing operations, brand management, digital marketing,
intellectual property coordination, and lead generation.
You will own the operational side of marketing ensuring our brands remain consistent,
campaigns are executed professionally, websites stay current, and our growing portfolio of
intellectual property is properly managed.
If you can move comfortably between creative marketing and operational detail, we'd love
to meet you:
Brand Management
Maintain brand standards across all products
Manage logos, style guides, fonts, colors and brand assets
Coordinate creation of recent marketing collateral
Ensure consistency across presentations, websites and social media
Maintain digital asset libraries
Website Management
Coordinate updates across company and product websites (content and messaging
will originate with US team)
Publish blogs, case studies and product announcements (content and messaging
will originate with US team)
Optimize landing pages
Work with designers and developers on enhancements
Monitor SEO performance
Improve website conversion rates
Email Marketing
Build and execute email campaigns
Maintain mailing lists
Create newsletters
Monitor campaign performance
Manage marketing automation workflows
Support webinar and event invitations
Intellectual Property & Legal Marketing Support
Coordinate with outside counsel to manage:
Trademark registrations
Trademark renewals
Patent filings
Patent tracking
Copyright documentation
Brand protection activities
Maintain an organized repository of all IP documentation.