Senior Influencer Marketing Specialist (3–5 Years Experience)

? Location: Hinjewadi, Pune (Work From Office)

?‍? Experience Required: 3–5 Years

? Full time

? Salary: ₹6–10 LPA (Based on Experience)

About The Role

We are looking for a highly driven and experienced Senior Influencer Marketing Specialist who can independently plan and execute influencer marketing campaigns across Instagram and YouTube for our brand.

This role is ideal for someone who understands creator marketing beyond outreach — someone who can strategically plan budgets, estimate views/reach, manage CPM targets, and drive quality traffic to Amazon and our brand website.

You will take ownership of influencer marketing execution, campaign strategy, creator partnerships, and reporting.

What You'll Be Responsible For

- Execute end-to-end influencer marketing campaigns across Instagram & YouTube
- Plan monthly influencer marketing strategies
- Build campaigns based on target reach, CPM, engagement & conversion goals
- Identify, shortlist, negotiate and onboard relevant creators
- Drive traffic to Amazon, Flipkart & brand website through creator campaigns
- Build long-term creator partnerships and affiliate collaborations
- Coordinate with content, design & marketplace teams for campaign execution
- Track campaign performance including: CPM, Reach, Engagement, CTR, Traffic, Conversions, ROI
- Maintain influencer databases, campaign trackers and reporting systems
- Ensure campaigns are delivered within timelines and budgets
- Stay updated with Instagram & YouTube algorithm trends




- Guide junior team members on campaign execution as needed

Ideal Candidate

- 3–5 years of experience in Influencer Marketing
- Experience handling Instagram & YouTube creator campaigns at scale
- Strong understanding of influencer marketing metrics and CPM planning
- Strong communication and negotiation skills
- Experience working with D2C, E-commerce or Consumer Brands preferred
- Able to independently build campaign strategies and execution plans
- Data-driven mindset with strong ownership mentality
- Understanding of branding, storytelling and performance marketing

Preferred Experience

- Amazon-focused or D2C brand marketing experience
- Experience working with lifestyle, home appliance, tech or pet brands
- Hands-on experience using Google Sheets/Excel for campaign tracking
- Experience working with creators from 10K to 1M+ followers
- Understanding of paid amplification & creator whitelisting is a plus

Why Join Us?

- Opportunity to drive influencer marketing strategy for a fast-growing D2C brand
- Fast-paced startup environment with high ownership
- Work directly on brand building, creator strategy & growth campaigns
- Freedom to experiment with creative campaign ideas
- Growth-focused role with long-term career opportunities

Core Skills: Influencer Marketing • Instagram Marketing • YouTube Marketing • Creator Partnerships • Campaign Planning • CPM Planning • Social Media Marketing • D2C Marketing • Performance Marketing • E-commerce Marketing • Brand Collaborations • Creator Outreach • Campaign Strategy • ROI Tracking

📌 Senior Influencer Marketing Specialist (Pune)
🏢 Petray
📍 Pune