Role Purpose : The SEO Specialist will own end-to-end on-page and off-page SEO for the company's digital properties, including emerging disciplines such as Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), to grow organic visibility across traditional search and AI-driven answer platforms (Google AI Overviews, ChatGPT, Perplexity, Gemini, etc.). The role also involves writing and overseeing SEO-compatible copy for website pages, blogs, and creative assets so that content performs for both search rankings and audience engagement.

Key Responsibilities
On-Page SEO Management
Conduct on-page audits (meta tags, headers, URL structure, internal linking, image alt text)
Optimise website pages, blogs, and landing pages for target keywords and search intent
Implement structured data/schema markup to support rich results and AI-answer eligibility
Monitor Core Web Vitals and technical SEO health, coordinating fixes with the development team
Off-Page SEO & Authority Building
Develop and execute link-building strategies (guest posts, digital PR,



partnerships, directories)
Build domain authority through quality backlink acquisition and outreach
Manage local SEO listings (Google Business Profile) and citation consistency
Monitor and disavow toxic/spammy backlinks
AEO & GEO Optimisation
Structure content (FAQs, direct concise answers, structured data) to improve visibility in featured snippets and AI Overviews
Optimise brand and content visibility within generative AI search tools (ChatGPT, Perplexity, Gemini, Google AI Mode) through authoritative, well-structured, citation-worthy content
Track brand mentions/citations within AI-generated answers and benchmark against competitors
Stay current on evolving AEO/GEO best practices and platform changes
SEO Content & Copywriting
Write and/or edit SEO-optimised copy for website pages, blogs, landing pages, and product descriptions
Balance keyword optimisation with reada

📌 Seo Specialist Mumbai
🏢 P&N Consultancy
📍 Mumbai