Role & Responsibilities:
Plan and execute influencer marketing and PR campaigns aligned with brand and business objectives.
Identify, shortlist, approach, and onboard relevant influencers, creators, bloggers, media professionals, and industry partners.
Build and maintain robust relationships with influencers, PR agencies, journalists, media houses, and digital publications.
Handle end-to-end influencer campaigns, including outreach, negotiation, briefing, content coordination, approvals, publishing, and reporting.
Negotiate commercials, deliverables, timelines, usage rights, and collaboration terms with influencers and partners.
Develop creative influencer campaign concepts, PR stories, pitches, press releases, and brand communication strategies.
Coordinate influencer collaborations across Instagram, YouTube, LinkedIn, Facebook, X, and other relevant platforms.
Manage barter, paid, affiliate, and long-term influencer collaborations based on campaign requirements.
Track campaign performance using metrics such as reach, engagement, impressions, clicks, leads,



conversions, and ROI.
Create and maintain an organized database of influencers, creators, journalists, publications, and media contacts.
Identify opportunities for brand mentions, interviews, features, guest articles, awards, events, podcasts, and media coverage.
Work closely with social media, content, design, performance marketing, and business development teams.
Monitor influencer and social media trends, competitor activities, viral content, and relevant PR prospects.
Prepare regular campaign reports, performance analysis, and recommendations for improving future campaigns.

Preferred Candidate Profile:
Proven experience in Influencer Marketing, Public Relations, Creator Partnerships, Brand Marketing, or Digital PR.
Previous experience with a digital marketing agency, PR agency, influencer marketing agency, or brand marketing team is preferred.
Robust network and understa

📌 Influencer Marketing Manager Noida
🏢 Fluper
📍 Noida