/n Role Overview : /n /n As the Senior Executive - Social Analytics & Community Management is responsible /n for driving social media analytics, reporting, community engagement, and social listening to /n support business objectives. This role focuses on transforming social media data into actionable /n insights, monitoring brand performance, managing customer interactions, and partnering with /n cross-functional teams to enhance customer experience and optimize social media performance /n across owned channels. /n /n /n Key Responsibilities : /n /n /n

- Performance Reporting : Extract, analyze, and interpret social media data to prepare weekly, monthly, campaign, and ad hoc reports for stakeholders.

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- Social Media Analytics : Track and report key organic and paid performance metrics including Reach, Views, Engagement, Followers, Engagement Rate, and campaign performance.

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- Dashboard & Tracker Management : Maintain dashboards and trackers for campaigns, brand portfolios, influencer collaborations, and ongoing performance metrics.

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- Actionable Recommendations : Translate performance data into strategic recommendations to improve content effectiveness, audience engagement, and campaign outcomes.

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- Community Management : Manage engagement across social media platforms, ensuring timely, high-quality responses while maintaining the brand's tone of voice and customer experience standards.

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- Social Listening & Insights : Monitor conversations using Konnect Insights (or similar tools) to identify customer sentiment, emerging trends,



competitor activity, and potential issues requiring action.

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- Cross-functional Collaboration : Partner with Marketing, Brand, Customer Support, and Operations teams to resolve customer queries, manage escalations, and ensure consistent communication.

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- Marketing Customer Support Liaison : Coordinate campaign briefs, response guidelines, and communication updates between Marketing and Customer Support teams.

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- Business Reviews : Support internal business reviews with accurate reporting, performance analysis, key learnings, and actionable insights.

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- Tools & Process Management : Leverage Excel, Google Sheets, Microsoft Office, and social listening/reporting platforms to streamline analytics and operational workflows.

/n /n /n /n Knowledge and Skill / Qualification Requirements : /n /n /n

- Bachelor’s degree in the field of Marketing/ Digital Marketing

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- 1 to 4 years of experience in social media analytics, community management, digital marketing, reporting or a related field.

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- Strong analytical skills with experience in performance reporting and dashboar creation.

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- Hands-on experience with social listening platforms such as Konnect Insights is preferred.

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- Advanced proficiency in Excel and Google Sheets; familiarity with Microsoft Office.

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- Excellent written communication, stakeholder management, and problem-solving skills.

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- Ability to thrive in a fast-paced setting and manage multiple stakeholders simultaneously.

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📌 Senior Executive - Social Analytics (Mumbai)
🏢 Nykaa
📍 Mumbai