Principal Tasks & Responsibilities 1. Business & Financial Performance

Own and deliver budgeted revenue, margins, and profitability for assigned geographies.

Ensure sustainable revenue growth through primary and secondary sales initiatives.

Manage Ex-India sales, ensuring compliance with regulatory, trade, and local requirements.

Monitor cost structures and implement cost control measures to maximize ROI.

- Sales & Demand Generation

Develop and execute strategies to expand market coverage, prescription generation, and product off-take.

Drive secondary sales growth across key markets and channels.

Monitor performance metrics and implement corrective measures to achieve targets.

3.

Current Business

Development

Lead strategic participation in institutional, government, and tender-based businesses.

Identify new market opportunities and develop entry strategies.

4.

Strategic

Growth & Channel Management

Build and maintain long-term partnerships with distributors, agents, and key accounts.

Design and implement market penetration strategies through multi-channel approaches.

Optimize performance of channel partners and manage distributor network effectively.

- Leadership & Strategic Planning

Translate corporate vision into actionable regional and country-level sales and marketing plans.

Provide strategic inputs for long-term growth initiatives and organizational planning.

Lead cross-functional alignment with manufacturing, supply chain, finance, regulatory, and marketing teams.





- Subsidiary & Regional Oversight

Manage subsidiaries and regional operations with full P&L; accountability.

Ensure compliance with corporate governance, systems, and policies.

Oversee operational efficiency, inventory management, and customer satisfaction.

7.

Marketing Strategy

Execution

Ensure effective execution of corporate and local marketing strategies.

Strengthen brand presence and market positioning across geographies.

Align marketing initiatives with sales execution for maximum impact.

8.

Talent

Management & Capability Building

Lead, mentor, and develop Sub-Regional Heads and senior sales leaders.

Implement Individual Development Plans (IDPs) and succession strategies.

Build a high-performance culture emphasizing accountability, ethical practices, and results.

9.

Business

Planning & Governance

Conduct market assessments, sales forecasting, and budgeting exercises.

Lead periodic business reviews and ensure data-driven decision-making.

Establish robust reporting, compliance, and governance mechanisms.

Key Skills & Competencies

Strong leadership, strategic vision, and execution capabilities

Expertise in Pharmaceutical sales, marketing, tender, and international business

P&L; management and financial acumen

Stakeholder management, negotiation, and relationship-building skills

Analytical mindset and data-driven decision-making

Ability to build, mentor, and lead large high-performing teams

📌 Senior Executive (Bhat)
🏢 Cadila Pharmaceuticals
📍 Bhat