Principal Accountabilities - /n Social Media Marketing /n /n
- Manage social media brand pages and ensure high level of engagement on digital brand properties
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- Plan, ideate, create and execute social media calendars and posts
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- Conceptualize and work with agencies to create brand content and digital collateral
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- Write ad copies, and social media copies for the media campaigns and SMM platforms
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- Research industry-related topics and pitch for new blog ideas. Create, conceptualize and proofread blog content for relevant topics
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- Script writing for AVs and documentaries and forming Long-term content strategy and marketing ideas
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- Ability to adhere to the brand voice, research, and identify target audience preferences and trends
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- Write marketing copy to promote our products/services
/n /n Website Management & SEO /n /n
- Create and curate blogs for various sites and align with SEO requirements by digital marketing teams.
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- Work with agencies regularly to maintain SEO and SEM practices.
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- Ensure that all communication collaterals (within and outside the team) follow brand standards and guidelines.
/n /n Software and hardware skills /n /n
- Basic knowledge of Premier Pro,
Adobe audition, Adobe suite for video and audio editing
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- Basic knowledge of Photography and Videography for online content creation
/n /n Online Reputation Management (ORM) /n /n
- Observe and manage online reputation on all social media platforms and work with agencies for suitable responses
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- Proactive response ready mechanism built in for crisis communication.
/n /n Multimedia creation /n /n
- Video and photo editing skills will be a plus
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- Develop presentations, reports, films, AVs and video concepts for various projects, and internal reviews
/n /n Candidate Specifications - /n /n
- The ideal candidate should be well versed in writing Hindi copies for social, campaigns, blogs and other platforms as well, while being positive at the English counter-parts as well.
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- Must have excellent content creation/language/writing skills
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- Should have excellent communication skills, strong interpersonal skills, a natural drive to achieve, and good execution skills
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- Ability to lead projects on their own and adhere to tight delivery deadlines
/n
📌 Senior Executive/ Assistant Manager - Social & Content (Coimbatore)
🏢 TAFE - Tractors and Farm Equipment
📍 Coimbatore
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