We are looking for a Digital Marketing Executive who can independently manage our digital presence, including website management, social media, online advertising, content planning and digital campaigns.

The ideal candidate should have a good understanding of digital marketing and be comfortable working with websites, social media platforms, analytics and AI-powered marketing tools.

Key Responsibilities

- Manage and maintain the company website and ensure content is regularly updated.
- Add and update products, images, descriptions, banners and promotional content on the website.
- Coordinate basic website development, improvements and troubleshooting.
- Work with developers when advanced website changes or integrations are required.
- Manage company social media accounts including Instagram, Facebook, YouTube and WhatsApp Business.
- Plan and maintain a monthly social media content calendar.
- Create and publish posts, reels, stories, promotional content and product-related content.
- Develop digital marketing campaigns to increase brand awareness, engagement and sales.
- Plan, execute and monitor Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Monitor campaign performance and optimize advertisements based on results.
- Conduct basic keyword research and implement SEO strategies to improve website visibility.
- Monitor Google Search Console, Google Analytics and other digital marketing platforms.
- Track website traffic, leads, engagement,



conversions and campaign performance.
- Prepare regular digital marketing performance reports.
- Research competitors, market trends and new digital marketing opportunities.
- Work closely with the sales, marketing and graphic design teams.
- Use AI tools to improve content creation, campaign ideas, research and marketing productivity.

Website Development Requirements The candidate should have practical knowledge of website management and preferably basic development knowledge.

Preferred skills

- WordPress or similar CMS platforms
- Basic HTML & CSS
- Basic JavaScript knowledge – added advantage
- Website page creation and editing
- Product/catalogue management
- Website speed and basic technical optimization
- Basic SEO implementation
- Domain, hosting and SSL knowledge – added advantage
- Experience working with developers for website improvements
- Google Analytics and Google Search Console

Candidates who can independently handle basic website changes without depending completely on a developer will be preferred.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Perks

- Cell phone reimbursement

Ability to commute/relocate:
- Madurai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education:
- Bachelor's (Preferred)

Experience:
- Digital marketing: 1 year (Required)
- total work: 1 year (Required)

Work Location: In person

📌 Senior Digital Marketing Executive (Madurai)
🏢 Princy Mom and babys
📍 Madurai