We are looking for a Performance Marketing Executive with 1–2 years of hands-on experience in performance marketing. The candidate will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns to generate leads, conversions, and measurable business results.
Key Responsibilities
Plan and execute performance marketing campaigns across Google Ads and Meta Ads.
Manage campaign budgets, bidding, targeting, and audience segmentation.
Monitor key performance metrics such as CPL, CPA, CTR, CPC, ROAS, and conversions.
Optimize campaigns regularly to improve performance and reduce acquisition costs.
Conduct A/B testing of ads, audiences, creatives, and landing pages.
Analyze campaign data and prepare performance reports.
Track leads and conversions using relevant analytics and tracking tools.
Coordinate with the creative and content teams for ad creatives and copy.
Identify underperforming campaigns and take corrective actions.
Stay updated with changes in advertising platforms, targeting options, and performance marketing trends.
Key Responsibilities
1–2 years of hands-on experience in Performance Marketing.
Solid knowledge of Google Ads and Meta Ads Manager.
Understanding of campaign optimization, conversion tracking, and remarketing.
Valuable knowledge of performance metrics and ROI/ROAS analysis.
Experience with Google Analytics/GA4 and Google Tag Manager is preferred.
Solid analytical and problem-solving skills.
Ability to work with campaign budgets and achieve performance targets.