Role & responsibilities

Results:
Growth in qualified organic traffic
Improvement in keyword rankings
Increased visibility in AI-generated search experiences
Growth in featured snippets and answer engine visibility
Higher organic conversions and revenue contribution
Improved technical SEO health

Position overview
Organic growth strategy
Develop and execute end-to-end organic growth strategies for B2B and B2C.
Build integrated strategies covering traditional SEO, AI search optimization, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
Identify recent prospects across emerging AI-powered discovery platforms.
Define KPIs, roadmaps, and quarterly growth plans.
Search optimization
Perform comprehensive keyword, entity, topic, and user intent research.
Build topical authority strategies and content clusters.
Optimize websites for semantic search and entity-based indexing.
Improve crawlability, indexability, internal linking, structured data, and website architecture.
Optimize content for featured snippets,



AI Overviews, answer engines, and conversational search experiences.
Monitor algorithm updates and adapt strategies proactively.
AI search optimization
Develop optimization strategies for AI assistants and generative search platforms.
Create content frameworks that improve visibility within AI-generated responses.
Optimize content for retrieval, citations, entity recognition, and contextual relevance.
Implement prompt-aware content strategies that align with evolving AI search behaviors.
Analyze how AI systems interpret, summarize, and reference client content.
Content strategy
Rank SEO/GEO-driven content strategies based on customer journeys.
Build content briefs using search intent, competitive research, and AI insights.
Guide writers to produce EEAT-focused content.
Optimize landing pages, blogs, pillar pages, industry pages, and solution pages.
Conduct content audits and

📌 Seo Manager Gurugram
🏢 Estrip Solution
📍 Gurugram