Role Purpose:
To drive effective in-store merchandising, visibility, product placement and availability of WeMe Snacks across General Trade outlets in Kolkata, while capturing outlet-level sales, competitive and retailer insights to support the successful launch of the brand.
Key Responsibilities:
Visit assigned General Trade outlets and ensure effective placement and visibility of WeMe products at high-impulse locations such as counters and eye-level shelves.
Implement and maintain POSM, displays, shelf strips, danglers, wobblers, etc.
Ensure planogram compliance, correct product facings and proper placement of Sweet & Salt variants.
Work alongside Sales Representatives and the delivery team to ensure products are available, stocked and shelf-ready.
Identify and report stock-outs, damaged/near-expiry stock and visibility gaps.
Track weekly offtake, re-orders and outlet-level movement of WeMe products.
Conduct competition benchmarking covering shelf visibility, pricing, schemes, recent launches and share of shelf.
Capture retailer and consumer feedback on product,
pricing, packaging, taste and demand.
Maintain daily field trackers and photographic evidence of merchandising execution.
Analyse field data and generate actionable insights and recommendations for improving WeMe's market penetration and offtake.
Key KPIs:
Outlet coverage and productivity
Visibility and planogram compliance
POSM deployment and sustainability
WeMe offtake per outlet
Re-order / repeat rate
Share of shelf versus competition
Quality and timeliness of market intelligence
Candidate Profile:
MBA/PGDM in Marketing, Sales or related discipline preferred.
Comfortable with a 100% field-based role and extensive local travel.
Positive communication and retailer interaction skills; Bengali-speaking preferred.
Comfortable with Excel and basic data analysis.
Proactive, observant and execution-oriented.
Willingness to work closely with frontline Sales and Distribut