Location:
Gurgaon

Experience:
4–6Years

Work Mode:
Work from Office

We are looking for a
Data Reactivation Manager
to drive revenue from dormant, inactive, lost, and unconverted leads by leveraging
data segmentation, automation, and targeted reactivation strategies
.

Key Responsibilities:-
Manage and optimize
lead reactivation databases
to improve conversion and revenue.
Segment leads based on
lead age, course/program interest, source, engagement, disposition, and conversion potential
.
Build
automated data segmentation, lead allocation, and reporting workflows
.
Create actionable calling lists for Sales teams based on lead priority and intent.
Partner with
Sales, CRM, Marketing, and Data teams
to execute reactivation campaigns.
Track
contact rate, reactivation rate, conversion, enrollment, and revenue
.




Maintain data hygiene and ensure accurate CRM/lead lifecycle management.
Analyze campaign performance and continuously improve segmentation and reactivation strategies.
Develop automated MIS/dashboard reporting for management.

Requirements:-
4–7 years of experience in
EdTech, B2C Sales, CRM, Lead Management, Growth, or Data Analytics
.
Solid hands-on experience with
large lead databases and data segmentation
.
Advanced
Excel/Google Sheets
; knowledge of
SQL, Power BI, CRM/automation tools
is preferred.
Solid analytical, problem-solving, and stakeholder-management skills.
Proven ability to convert
data insights into sales/revenue outcomes
.

📌 Data Reactivation Manager Gurugram
🏢 Veranda Learning
📍 Gurugram