- SFMC Core & Scripting: 3+ years of hands-on experience in SFMC (Automation Studio, Journey Builder, Contact Builder) with proficiency in AMPscript, SSJS, and JavaScript.
- Salesforce AI / Agentforce Exposure: Hands-on experience or working knowledge of Salesforce Agentforce, Einstein AI, or Prompt Builder.
- System Integrations: Proven track record connecting platforms via REST/SOAP APIs, microservices, and native connectors.
- Data & SQL Expertise: Robust foundation in relational data modeling, data profiling, and SQL query optimization.
- Web Development: Core skills in HTML, CSS, and JavaScript for CloudPages and template execution.
- Problem Solving & Communication: Strong troubleshooting skills with the ability to explain AI/technical workflows to cross-functional stakeholders.