? We’re Hiring | Senior Copywriter ? Location: Mumbai – Marol ? Experience: 3+ years ? CTC: Up to 9 LPA At upGrad, we’re looking for a Senior Copywriter who can craft compelling stories, drive performance, and shape our brand voice across platforms. If you enjoy blending creativity with impact, this role is for you. ✨ What You’ll Do • Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing • Translate brand strategy and audience insights into high-impact storytelling • Collaborate closely with design, marketing, and business teams • Lead ideation and contribute to creative concepts & campaign planning • Conduct research to deeply understand products, users, and messaging • Manage multiple projects end-to-end while meeting quality and timelines • Optimize copy using feedback, data,
and performance insights • Mentor junior writers and uphold content quality benchmarks ? What We’re Looking For • Exceptional command over English language, grammar & nuance • Ability to adapt tone and style across platforms and funnel stages • Strong conceptual thinking with a performance-driven mindset • High attention to detail and comfort in quick-paced environments • Strong understanding of social media marketing & performance copywriting • Experience working with cross-functional teams ? Requirements • Bachelor’s degree in English, Journalism, Marketing, Communications, or related field • 3+ years of experience in copywriting, content, or brand marketing ? Why upGrad? Work on high-impact campaigns at scale and shape a brand that influences millions of learners. ? Interested?