Position Title: Senior Copywriter /n Business Unit: WP International /n Experience: 3+ yrs /n Location: Marol, Mumbai /n Shift Timing: 10:30 AM to 7:30 PM (Mon to Fri) /n Salary Range: 8-11 LPA /n /n About the Role /n • Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing /n • Translate brand strategy and audience insights into high-impact storytelling /n • Collaborate closely with design, marketing, and business teams /n • Lead ideation and contribute to creative concepts & campaign planning /n • Conduct research to deeply understand products, users, and messaging /n • Manage multiple projects end-to-end while meeting quality and timelines /n • Optimize copy using feedback, data,
and performance insights /n • Mentor junior writers and uphold content quality benchmarks /n /n What We’re Looking For /n • Exceptional command over English language, grammar & nuance /n • Ability to adapt tone and style across platforms and funnel stages /n • Solid conceptual thinking with a performance-driven mindset /n • High attention to detail and comfort in fast-paced environments /n • Strong understanding of social media marketing & performance copywriting /n • Experience working with cross-functional teams /n /n Requirements /n • Bachelor’s degree in English, Journalism, Marketing, Communications , or related field /n • 3+ years of experience in copywriting, content, or brand marketing