Senior Content Strategist | Influencer & Personal BrandAbout the Role

We are looking for a Senior Content Strategist | Influencer & Personal Brand who understands what makes content perform on social media.

This is not a traditional content writing role .

We are looking for someone who has hands on experience working with influencers, creators, personal brands or social media agencies and has contributed to content that generated significant views, reach, engagement, audience growth or business results.

You should understand what makes people stop scrolling, what keeps them watching and what makes them take action.

Key Responsibilities

- Write engaging scripts for Reels, TikToks, Shorts and other short form content
- Develop scripts and content structures for YouTube, podcasts and long form content
- Create strong hooks, angles, storytelling structures and calls to action
- Research social media trends, formats and successful content patterns
- Develop ideas for carousels, social posts and other content formats
- Work closely with video editors and creative teams to communicate how content should be edited and presented
- Provide creative direction around pacing, cuts, captions, B roll, visual hooks, on screen text and audience retention
- Turn complex topics into simple, engaging and easy to consume content
- Understand an influencer or founder’s personality, audience and positioning and ensure the content feels authentic to their voice
- Analyse content performance and use data to understand what worked, what did not and how future content can be improved
- Work directly with influencers, founders and internal teams to develop content that builds personal brand, authority, engagement and business results

Must Have Experience





You must have previous experience working with influencers, creators, personal brands or social media agencies.

We are specifically looking for someone who has worked on social media accounts that achieved substantial traction through:

- Millions of views
- Strong organic reach
- Significant follower growth
- High engagement
- Consistently high performing content

You must be able to provide actual examples of content you have worked on and the results it achieved.

We are not looking for someone who only understands social media theoretically. We want someone who has actually created, tested and improved content in the real world.

What We're Looking For

- 5 to 7 years of experience in content, social media, influencer marketing or a creative or social media agency
- Proven experience creating content for influencers, creators or personal brands
- Strong understanding of Instagram, TikTok and YouTube
- Excellent understanding of hooks, storytelling and audience retention
- Ability to write conversational, human and non corporate content
- Strong understanding of personal branding and influencer marketing
- Ability to turn one idea into multiple content formats
- Solid understanding of what makes content visually engaging
- Enough knowledge of video editing to effectively brief and collaborate with editors




- Strong awareness of current social media trends and content formats
- Ability to distinguish between content designed for views, engagement, authority, leads and conversions
- Comfortable analysing content analytics and using performance data to improve future content The Mindset We're Looking For

You should be someone who can watch a Reel and immediately identify:

“The hook is too slow.”

“We need a stronger pattern interrupt.”

“The payoff needs to come earlier.”

“The CTA does not make sense for this audience.”

“The first three seconds need to be completely different.”

You understand that great content is not just about writing a good script.

It is about the idea, hook, delivery, visuals, editing, pacing, retention and CTA working together.

What We Don't Want

We are not looking for:

- Someone who only writes blogs or traditional website content
- Someone who has never worked with an influencer, creator or personal brand
- Someone who has never been responsible for social media performance
- Someone who needs a detailed brief for every piece of content
- Someone who believes their responsibility ends once the script is written

We want someone who thinks about the entire content experience , from the first frame to the final CTA.

How to Apply

Please submit your CV along with your portfolio and examples of social media content you have worked on.

Where possible, include the results achieved , such as views, reach, engagement, follower growth or conversions.

We are particularly interested in candidates who can demonstrate a clear connection between their content strategy and measurable results.

📌 Senior Content Strategist | Influencer & Personal Brand (India)
🏢 Bannpeople
📍 India